ClearAction

Core Leadership

Since 2005 we’ve been guiding marketing and customer experience organizations in becoming a value center to the rest of the company, enabling the whole enterprise to establish a customer-centric culture that fuels competitive differentiation.

Lynn
Hunsaker

Chief
Customer
Officer

  • 1st to benchmark B2B CXM practices globally (5 years)
  • 1st CXPA-Authorized Resource & Training seal
  • Taught at SJSU and UC Berkeley Extension (5 years)
  • Certified Marketing Professional, Certified Customer Experience Professional, Certified Quality Manager, Certified MBTI Practitioner
  • Silicon Valley American Marketing Association – Past President
  • Author – Metrics You Can Manage for Success, Customer Experience Improvement Momentum, Innovating Superior Customer Experience
  • CX top influencer lists – CXPA, CVCI, CustomerGuru, CustomerThink Frontleaf, Global Gurus, Mindtouch, Onanalytica, SAP, Satmetrix, plus; Bizible top influencer of Marketing Ops
  • Published – CMO Council, CMSWire, CXPA, IBM Big Data & Analytics, My Customer, TechTarget, plus; CustomerThink Author of 2015

Gary
Katz

Chief
Strategy
Officer

  • 1st to create a marketing operations (MO) consultancy
  • 1st to create a college course on MO (UC Santa Cruz)
  • 1st to teach a symposium on MO, publish an MO article
  • 1st to conduct a benchmarking study of MO practices
  • Certified Strategic Planning Process Facilitator
  • Business Marketing Association – Past National Board Member
  • Silicon Valley American Marketing Association – Past Board Member
  • Silicon Valley Public Relations Society of America – Past President
  • Marketing Operations Management Symposium – Chair 2005-2008
  • Marketing Ops & Technology Summit – Chair 2014-2015
  • MarketingOps.com – Board of Advisors 2017

Darrin
Poole

Chief
Executive
Officer

  • Digital Transformation Executive
  • SaaS Technology and Management Consulting Experience
  • 30-year track record of implementing go-to-market strategies for some of America’s foremost companies including Microsoft, BellSouth and BMC Software
  • Expert in CX Transformation strategies
  • CX Transformation Director for MatrizCX
  • Global Services Marketing Director for Adobe Systems
  • Strategy Leader with Answerthink Consulting and KPMG Consulting
  • Global Account Management for IBM Corporation
  • Member of the American Marketing Association
  • Member of the Houston Ad Federation
  • BA in Economics from the University of North Carolina – Chapel Hill, where he was a Morehead-Cain Scholar