Market Truth: Metrics Power Guide

Market Truths ensure your data reflects what’s happening in the market.
— Avoid bias
— Prevent skewed findings
— Build credibility and clout
— Maximize actionability and improvement: growth
— Benchmarking, validity, confidence, reliability, sampling

Video 1 — Statistical Significance: represent people as they exist in the market. (5 minutes)

Video 2 — Data Validity: phrases and scales represent truth as the people see it. (6.5 minutes)

Video 3 — Benchmarking: comparing truth of practices and performance. (4 minutes) + Quiz

Power Guide: series of short video lessons (2-6 minutes) with pro tips for leapfrogging norms to excel and multiply value. Multiple-choice quiz and quick exercises help you apply it right away.

You get lifetime access for ongoing reference as your career evolves.

Peer conversations, 5-minute guides, and member events in Walk The Talk Forum drive ongoing momentum in your career.

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