Experience Management Maturity

Experience Management Maturity

For seasoned managers of customer, employee, and partner experience (experience management: XM).

Self-paced or live learning (e-consulting) sessions for 1 or 5 topics: Metrics & Analytics, Efficiencies & Design, Culture & Accountability, VoX & Intelligence, Operationalized Strategy, plus bonus module: ROI Essentials. You get a non-transferrable lifetime license to video segments (25-35 minutes each) totaling about 1.25 hours per topic.

10 true-false questions for each topic and 275 multiple-choice questions (includes 15-question Who Wants to Be a Millionaire quiz game for each topic). 3 scenario questions per topic for personalized instructor feedback and Experience Leadership Certificate. Workbook for each topic with questions relating it to your own experiences and templates for applying it in your work. Links to examples and templates for many concepts in each topic. Live sessions at no extra charge can be arranged for 5+ participants. Download: 1-page summary (PDF).

2 signs of experience management maturity:

1) Is customer/partner/employee experience management saving THEIR time, money, and worry?
2) Do experience insights influence all growth and efficiency efforts in your company?

Enroll today to learn how to rapidly get companywide engagement, reduce silos, prove indisputable ROI, and become indispensable to corporate strategy.

I absolutely loved your recorded sessions. Well structured, concise, well-illustrated with examples.

Sandra Matulevičiūtė-BagdonavičienėSandra Matulevičiūtė-Bagdonavičienė, Partner Programs and Experience, 1ClickFactory

Une riche ressource claire et précise au sujet de gestion de l’expérience client, le contenu que je n’ai pas trouvé ailleurs. Très utile et pratique, aider les organisations à passer à un niveau supérieur.

Tatiana YakovenkoTatiana Yakovenko, UX Design Specialist

ClearAction is a trail-blazer and an impactful leader in the development of the CX practice globally.

Rolu AdebolaRolu Adebola, Diversiboard

Súper bien, ella siempre está disponible y brinda una orientación completa para el entendimiento de los cursos.

Sonia ZavalaSonia Zavales, GXpriencias!

This resource is an absolute must – especially as we face the challenges of the post-Covid, ‘New Now’.

Victoria MatthewsVictoria Matthews, CCXP, SEMA4

Time well invested. Get introduced to Strategic Impact practices so we evolve from the past practices. Highly recommended.

Balakrishna MurthyBalakrishna Murthy, Carrefour

Thank you very much for the valuable information and feedback on the Topic Mastery scenarios!

Silke WieselSilke Wiesel, PhD, CCXP, Chiesi Group

Worth every minute and euro invested! If you’re looking to establish, operationalize CX for results, look no further. Fully recommended!

Tatiana RamirezTatiana Ramirez, InteractionCX

“I’ve been through 4 modules so far and your materials are really excellent!!! I love it.
I just wish I would have used it before.”

Bruce LiuBruce Liu, Cognizant

This is certainly among the best CX content I’ve ever found, uniting concepts and application. It is a true proposal for a customer experience management system connected with business results.

Elaine MazzonElaine Mazzon, PhoneTrack

ClearAction clearly, calmly and concisely communicates ideas in ways that stick in your brain and make you look at the work you’re doing in different ways.

James DodkinsJames Dodkins, Pegasystems

Boost your Experience Management Maturity now



I absolutely loved your recorded sessions. Well structured, concise, well-illustrated with examples.

Sandra Matulevičiūtė-BagdonavičienėSandra Matulevičiūtė-Bagdonavičienė, Partner Programs and Experience, 1ClickFactory

Une riche ressource claire et précise au sujet de gestion de l’expérience client, le contenu que je n’ai pas trouvé ailleurs. Très utile et pratique, aider les organisations à passer à un niveau supérieur.

Tatiana YakovenkoTatiana Yakovenko, UX Design Specialist

ClearAction is a trail-blazer and an impactful leader in the development of the CX practice globally.

Rolu AdebolaRolu Adebola, Diversiboard

Súper bien, ella siempre está disponible y brinda una orientación completa para el entendimiento de los cursos.

Sonia ZavalaSonia Zavales, GXpriencias!

This resource is an absolute must – especially as we face the challenges of the post-Covid, ‘New Now’.

Victoria MatthewsVictoria Matthews, CCXP, SEMA4

Time well invested. Get introduced to Strategic Impact practices so we evolve from the past practices. Highly recommended.

Balakrishna MurthyBalakrishna Murthy, Carrefour

Thank you very much for the valuable information and feedback on the Topic Mastery scenarios!

Silke Wiesel, PhD, CCXP, Chiesi Group

Worth every minute and euro invested! If you’re looking to establish, operationalize CX for results, look no further. Fully recommended!

Tatiana RamirezTatiana Ramirez, InteractionCX

“I’ve been through 4 modules so far and your materials are really excellent!!! I love it.
I just wish I would have used it before.”

Bruce LiuBruce Liu, Cognizant

This is certainly among the best CX content I’ve ever found, uniting concepts and application. It is a true proposal for a customer experience management system connected with business results.

Elaine MazzonElaine Mazzon, PhoneTrack

ClearAction clearly, calmly and concisely communicates ideas in ways that stick in your brain and make you look at the work you’re doing in different ways.

James DodkinsJames Dodkins, Pegasystems


XM Maturity e-Consulting (Intermediate)



PayPal Experience Management Maturity

Send requests to Success at ClearAction.com. (Promo codes are usually for transfer from 1 Topic to 5 Topics.)

(List price is USD $500 for 5 topics (per person) or $140 for 1 topic: you save $50 by using the online payment link. ClearAction keeps prices low by avoiding supplier paperwork and delays. This frees us up to do what we love: create ongoing new value for you!)

More Information

Who designed XM Maturity e-consulting?

Lynn HunsakerExperience Management Maturity e-Consulting was created by Lynn Hunsaker. She conducted the world’s first global B2B customer experience practices study from 2010-2014. Lynn is author of 3 experience leadership handbooks on Amazon Kindle. At CustomerThink.com, she is 1 of 5 Hall of Fame authors and since 2008 she is frequently #1 author and Author of the Year. She has been recognized in dozens of thought leader lists. Lynn is co-founder of the Experience Value Exchange with revolutionary methods for skill-building, for managers in marketing, CS, CX, EX, and PX to influence lifetime value growth.

She led customer experience transformation for many years at Fortune-250 companies as Voice of Customer Manager, Strategic Information Manager, Customer Satisfaction Improvement Manager, Marketing Director, and Head of Global Quality. Through her team’s facilitation, her company achieved the top level of CX maturity within 18 months and every year every P&L made at least 2 accomplishments like this:

  • 16X reduction in customers’ time for service
  • Exceeded customers’ expectations by 75%
  • 10X increase in customer productivity
  • 23X reduction in lead time from 5 days to 5 hours
  • 6X improvement in trouble-shooting cycle time
  • $1M savings monthly to the customer
  • 80% reduction in customer engineers’ cycle time
  • 75% reduction in customer-reported bugs/issues

As a California certified teacher (SSAT/CBEST), Lynn created and taught 24 college courses on marketing, advertising and business at San Jose State University, Mission College, University of California Berkeley Extension and UC Santa Cruz Silicon Valley Extension. Lynn is past president of American Marketing Association’s Silicon Valley chapter and Association for Psychological Type’s Bay Area chapter. She is a Certified Quality Manager, and Certified Practitioner of MBTI, CPI 260, Temperaments, and Interaction Styles, and Professional Certified Marketer.

Boost your Experience Management Maturity today!



Time well invested. Get introduced to Strategic Impact practices so we evolve from the past practices. Highly recommended.
Balakrishna MurthyBalakrishna Murthy, Carrefour


XM Maturity e-Consulting (Intermediate)



PayPal Experience Management Maturity


What’s Covered


Start with Metrics for clarity on leading indicators of financial growth. Next, leading indicators reveal what you should focus on in Design, which shows you what’s needed in Culture. That tells you how VoX (voice of customer / employee / partner) needs to motivate and educate everyone. Pull it all together in your XM Strategy.


ROI, Metrics & Analytics:

  • Right metric uses, executive buy-in, outcomes & org strategy, statistics & mining
  • Return on XM, getting execs’ buy-in, focus on highest value, aligning incentives
  • Leading indicators, lagging indicators, balanced scorecard, stimulating action
  • Lifetime value, NPS, CSAT, effort score, health score, secure index
  • Retention, share of wallet, wallet allocation rule, sales velocity, margin expansion
  • XM annuities, jobs-to-be-done, core-growth customers
  • Statistical significance, confidence, validity, reliability, top-box, standard deviation, cross-tabs
  • Tech buying, budget, data mining, predictive analytics
  • Stated and implied importance, regression, correlation, key driver analysis
  • Qualitative and quantitative data, perception data, descriptive and outcome data
  • Metrics communication and presentation, self-service data, engagement monitoring
  • Data visualization, data and metric silos, and more


Efficiencies & Design:

  • Improvement prioritization, XM design steps & tools, continuous improvement, change management
  • Success factors for improvement, innovation, design, personas, journey maps
  • Leading change, smoothing silos, company-wide momentum in acting on maps and personas
  • Prevention of issue recurrence and occurrence, design thinking, human-centered design
  • Agile design and iterative ideation, behavioral science, innovation culture
  • Employee creativity, thinking hats, XM annuities, jobs-to-be-done, core-growth customers
  • Needs and wants, gap analysis, requirements and opportunities prioritization
  • Contextual inquiry, qualitative research, service blueprint
  • Research testing, prototyping, control and response plans, validation and verification, contingencies
  • Interdependencies, project management, process management, continual improvement, and more


Culture & Accountability:

  • Assess XM maturity, XM communication, build XM-based culture, customer-centric decisions, recognition
  • Engaging executives at every level and in every function in making a difference for customers
  • Customer-centricity self-assessment, keys to accountability
  • Customer-centric maturity, executive sponsorship, business decision criteria
  • Strategic pillars, business goal alignment, performance ownership
  • Internal branding and messaging, employee journey and engagement, inclusion, charters and roles
  • XM annuities, jobs-to-be-done, core-growth customers, experience leadership, and more


VoX & Intelligence:

  • Internal & external XM data, design & collect VoX, behavioral science, qualitative & quantitative
  • Customer-centric VoX, compelling customer intelligence, VoX portfolio
  • Qualitative and quantitative research, behavioral science
  • Customer-initiated and company-initiated VoX, internal and external customer feedback
  • Operational and customer data, gap analysis, executives’ and employees’ customer insights
  • Stratified random samples, XM annuities, jobs-to-be-done, core-growth customers
  • Lifetime value, NPS, CSAT, effort score, health score, secure index, value quotient
  • Statistical significance, confidence, validity, reliability, top-box, standard deviation
  • Cross-tabs, data mining, predictive analytics, stated and implied importance
  • Regression, correlation, key driver analysis, and more


Operationalized Strategy:

  • XM ROI case & communication, brand & org strategy, cross-org interdependencies
  • Intentional customer experience, XM north star, branded customer experience
  • Operationalized strategy, XM ecosystem, governance, XM strategy template
  • XM maturity roadmap, strategy success assessment
  • Strategic planning frameworks, alignment to brand values and attributes
  • Business case, XM annuities, jobs-to-be-done, core-growth customers
  • Benchmarking, cross-organizational collaboration, interdependencies among people and processes
  • Messaging internally and externally, strengthening XM DNA, and more



Boost your Experience Management Maturity today!



“I’ve been through 4 modules so far and your materials are really excellent!!! I love it.
I just wish I would have used it before.”

Bruce LiuBruce Liu, Cognizant


XM Maturity e-Consulting (Intermediate)



PayPal Experience Management Maturity


Group Skills

No extra charge for live sessions!

Minimum 5 participants. Content is identical in self-paced or live sessions.

Arrange your own 5-week series or join the waitlist for public live sessions scheduled at your convenience. Message on LinkedIn or send an email to Success at ClearAction.com.

For volume purchase of self-paced or live sessionsuse the link below to specify the quantity (click “Qty” or “Details”) and send participant names to Success at ClearAction.com.

5 Topics

1 Topic

Note: You save $50 per person with immediate payment and you get immediate access (in comparison to invoiced payment). For invoices, list price is USD $500 per person for 5 topics or $140 for 1 topic. We keep prices low by avoiding supplier paperwork and delays. This frees us up to do what we love: create ongoing new value!

How is this the best bargain in CX?

You get a workbook of actionable templates for each of 5 competencies:

  • Short, thorough video segments for each topic
  • Revisit any point! Easy navigation to any slides and specific content
  • Application suggestions and adult learning success factors
  • Comprehensive list of links to examples and templates
  • Info layers let you blitz or deep-dive (visuals, audio, notes, links, questions)
  • Organized to simplify and fast-track long-term recall
  • Licensed to you as an individual with no expiration: you get lifetime access
  • Guaranteed to elevate your experience management maturity mindset

This is definitely your best bargain ever in CX resources! 
Now get twice as much, twice as efficiently.

2015 to 2020

$895 live with instructor feedback
$695 self-paced with instructor feedback
$500 self-paced without instructor feedback

2021 to now

$475 self-paced with instructor feedback
Plus: workbooks and template links
Plus: summary audio + PDF + slideshow
Plus: remote live sessions at no extra charge
Plus: twice as many multiple-choice questions!

Why?

Affordable for EVERYONE
Avoid invoices (saves us efforts to get paid!)
Shrinkflation? No!! Increasing VALUE is best CX!
Our vision is for EVERY XM enthusiast to gain this super-rare wisdom

Thousands of people from 50+ countries boost their XM career via ClearAction!

Boost your Experience Management Maturity now


Let's share!

When you share this page on social media, your full course gets a $10 discount at checkout.



Worth every minute and euro invested! If you’re looking to establish or operationalize CX for results, look no further. Fully recommended!
Tatiana RamirezTatiana Ramirez, InteractionCX


XM Maturity e-Consulting (Intermediate)



PayPal Experience Management Maturity


Can I earn a certificate?

Experience Leadership Topic Mastery certificate and social media badge are earned by successfully answering 15 topic mastery scenarios: 3 for each of the 5 competencies. This is awarded by ClearAction Continuum, with individual feedback to you by Lynn Hunsaker.

Experience Management Maturity Certificate
Experience Management Maturity Badge

Boost your Experience Management Maturity today!



This is certainly among the best CX content I’ve ever found, uniting concepts and application. It is a true proposal for a customer experience management system connected with business results.
Elaine MazzonElaine Mazzon, PhoneTrack


XM Maturity e-Consulting (Intermediate)



PayPal Experience Management Maturity


Can I schedule coaching with Lynn Hunsaker?


Customer experience coaching is the quickest way to get expert advice.

Another perspective can help you excel. We’ve been in your shoes, leading experience management in complex firms. Grow your capabilities faster through customer experience coaching.

Coaching sessions on any topic shown below for customer experience, employee experience, and partner experience:

  • Metrics, dashboards, value
  • Bonuses and recognition
  • Deployment challenges
  • Strategy, culture, and adoption
  • XM solution provider selection and management
  • Voice of the customer methodology and actionability
  • Intelligence and insights
  • Customer-centered marketing and processes
  • Improvement and innovation
  • Intentional customer experience as north star

How coaching differs from consulting:

  • You present what you’re working on.
  • We give you on-the-spot feedback.
  • Calls are up to 90 minutes, max 2 people from your team.
  • All visual aids shown real-time in the call.

Multiple groups may receive coaching at a discount.

Request customer experience coaching today!

You can schedule your coaching session(s) by clicking “Let’s Talk” in the upper right corner of ClearAction.com or send an email to Success at ClearAction.com.

START with this wisdom. After this, other learning will be twice as powerful than starting without this.

Stop issues at their root to re-allocate costs to higher value opportunities.

Start with high-potentials’ end-to-end experience excellence vs. random quick wins.

Focus everyone on customers’ jobs-to-be-done as North Star for decisions and actions.

Shift to customer-centered engagement, vocabulary, metrics, and use of insights.

Smooth execution silos and operational silos as your XM strategy goal: natural XM excellence.

experience management ROI strategy

Catalyze XM maturity immediately:
(A) Align insights to every group.
(B) Align every group’s work to customers.
(C) Embed insights criteria into rituals.
This is how to surpass norms.
It’s the key huge sustained growth.
This is Experience Leadership!
Sign up today

Clear Action: engage everyone in walking the talk

This is e-consulting . . . far more value than “training”. It’s high-powered super-rare advice.

In place of an expensive consult, we avoid invoice rigmarole and give you super-affordable immediate access to e-consulting.

It saves your time, continuity, and resources. It boosts your influence, reputation, efficiency, capabilities, and growth!