CCXP Adoption RTPLearn the keys to Customer Experience Organizational Adoption & Accountability in this comprehensive, succinct course module.

This class is great for ANYONE wanting to influence customer-centricity, leapfrog CX norms, and/or prep for the CCXP exam. Get myth-busters, online quiz game, recorded class, reading recommendations, exercises, and follow-up with instructor Lynn Hunsaker, CCXP, RTP.

This course covers how to drive change and develop cross-organizational accountability for customer experience performance, from the C-suite to the customer-facing team members. Emphasis is on keys to:

  • Communicating the importance of customer experience and corresponding strategy
  • Aligning business goals and decision criteria with customer-focused culture
  • Prioritizing initiatives based on customer experience data
  • Reporting CX data to different audiences to compel action
  • Influencing and relationship skills to lead and sustain cross-functional efforts, collaboration
  • Applying techniques from change management, process improvement and project management for CX improvement momentum
  • Monitoring employee engagement metrics tied to CX performance

What does ‘leapfrogging CX norms’ mean? This course explains what’s needed for achievements like this. These are examples from Applied Materials, where course instructor Lynn Hunsaker led customer experience transformation to grow customer trust:

  • 16X reduction in customers’ time for service
  • Exceeded customer expectations by 75%
  • 10X increase in customer productivity
  • 10X reduction in lead time from 5 days to 5 hours
  • 6X improvement in trouble-shooting cycle time
  • $1M savings monthly to the customer
  • 80% reduction in customer engineers’ learning cycle time
  • 75% reduction in customer-reported bugs/issues

Our “up-level mindset” method is based on years of experimentation in college courses and corporate training in what sticks best for exam success and real-life application. Myth-busters are based on our 5-year global study of CX practices, plus our personal work in the CX industry over the past 3 decades. Participants from 50+ countries have enrolled in this course to deepen and broaden their CX know-how. See “Praise for this Class” below for examples of participants’ experience.

(Note: there are 5 additional modules in the Customer Experience Excellence Course, in accordance with the CXPA’s 6-competency blueprint (CX Strategy, Culture, Metrics, Design, VoC). You can request a discount code for the remaining modules by writing to Gauge your knowledge via topic exploration, topic mastery, true-false, and multiple choice quizzes in each module.

You can learn anywhere, anytime, on any computer or mobile device. Maximize your productivity and minimize your time away from your work and your fun. Start learning as soon as you place your order.

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This 33-minute self-paced online training has narrated slides with frameworks and myth-busters that enable you to rapidly absorb this CXM competency.

This course covers:

  • Align business goals with customer-focused culture
  • Maintain a dedicated list of top customer experience improvements, including which senior executive is accountable for resolution
  • Embed customer experience impact as a criterion for all business and investment decisions
  • Introduce new processes and tools to improve customer experience
  • Work across departments and organizations to improve customer experience
  • Regularly review CX metrics and feedback at all levels of the organization
  • Project management principles
  • Collaboration and relationship management practices
  • Leadership and change management
  • Prioritization process
  • Process management


As a CXPA Recognized Training Provider, Lynn Hunsaker, CCXP, been determined by CXPA’s independent review as meeting established qualifications, skills, and commitment to provide quality Customer Experience training that will enhance your CX knowledge.

What you get:

  • Myth-busters highlight Ultimate-PracticeTM vs. common practices: to discern the BEST of several good multiple choice answers; Who Wants to Be a Millionaire quiz game helps you sort out CXM myths
  • Topic Exploration exercises tie-in to your past experiences: an adult-learning MUST
  • Topic Mastery scenarios challenge you to apply class topics to real-life situations: an adult-learning MUST (note: topic Exploration + Topic Mastery are much more effective for higher exam scores AND application in growth of your company and career in comparison to flash cards, practice exams, etc.)
  • Case studies and examples enrich your understanding
  • Recommended reading, videos and podcasts deepen your knowledge
  • Succinct recording of course with navigation index to zero-in on any slide you want to revisit
  • Podcast version of course is included for continuous audio review of module (vs. audio pause for each slide)
  • Multiple-choice and true-false answers include correct answers’ rationale to reinforce your thinking
  • 10 multiple-choice questions plus 5 true-false questions plus FREE: 40 multiple-choice questions in CCXP Exam Preparation PDF (Bartlett)
  • All questions include a separate clue to guide your thinking
  • Optional free Q&A group session with instructor is available monthly (Asia-Pacific or EMEA-Atlantic)

Why it’s superior:

  • Emphasis on how to make CXM world-class for your company and your career growth
  • Concise CXM frameworks and tried-and-true success factors used in leading CX company-wide
  • Designed by a real CX leader with company-wide responsibility (B2B, Fortune 250) for significant results
  • Developed by a real university instructor who has designed and delivered dozens of college courses
  • Instructor conducted 5-year global study of customer experience management practices
  • Course developer is 1 of 5 CustomerThink Hall of Fame authors and featured on numerous top influencer lists


  • Volume discount or developing nation discount available: ask at
  • Optional discounted fee to join live webinar CCXP course or in-person CCXP course or to expand your subscription to all 6 competencies: write to
  • 15% discount code for CXPA membership, which also allows discount on CCXP exam
    (separately, you may qualify for CXPA Coronavirus Emergency Relief Fund)

Our “up-level thinking” method is based on years of experimentation in college courses and corporate training in what sticks best for exam success and real-life application. Participants from 50+ countries have enrolled in this course to deepen and broaden their CX know-how. See “Praise for this Class” below for examples of participants’ experience.

Exciting news: CXPA is now offering the CCXP exam online, from the convenience of your home or office.

2 choices for certificates (based on all 6 CXM competencies):
CCXP (via and/or Customer Excellence Topic Mastery Certificate

CCXP Certification        Customer Experience Certificate

This class is great for ANYONE wanting to learn the CX body of knowledge — whether or not you’re seeking certification.

Organizational Adoption & Accountability for #CX performance is the toughest yet most vital topic for significant ongoing growth Click To Tweet

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CCXP Trainers

1Your time is valuable: the more succinct the course, the more the instructor prepared to respect your time. In addition to class time: readings, exercises, quizzes (travel, pre/post travel prep).
2Real-world experience in the hot-seat of CXM is irreplaceable. CXPA’s Recognized Training Provider approval criteria is rigorous.
3Attend any session(s) you like: usually 2nd Wednesday monthly 11am US ET / 4th Wednesday 7pm US PT.
4Pre-class completion of quizzes allows your instructor to focus on your highest-need areas, to make the most of your investment. You get all ClearAction materials upon purchase.
5For questions with several good choices but only one best choice, ClearAction’s 5-year global study of CXM practices revealed what drives better results.
6Much more valuable than multiple-choice, flash cards, crosswords, matching, fill-in blank, true-false, and other study aids are (1) tying the topics to something you’ve already experienced and (2) applying the topics to real-life scenarios. ClearAction has tried all of these in 20+ college classes and Topic Mastery is your best litmus-test for exam readiness and performance.
7ClearAction’s course recordings are concise, on average 30 minutes, and packed with frameworks, success factors, exercises, myth-busters, and examples.
8ClearAction provides a Topic Mastery Certificate pending your answers in writing or verbally to the Topic Mastery scenarios. Other providers issue a certificate of attendance.
9All of ClearAction’s courses, handbooks, studies, and MUCH more are in the ClearAction Value Exchange.


Volume discounts available at these tiers: request by emailing
$80/course for 5-9 seats
$75/course for 10-49 seats
$70/course for 50-99 seats
$65/course for 100-499 seats
$60/course for 500-999 seats
$50/course for 1000 or more seats


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