Tech Buyers Guide to Growth

Tech buyers guide to maximum value

Get more value from experience management (XM) software for Customer Success, Customer Service, Customer Experience, Employee Experience, Partner Experience & Marketing

Untapped tech value


For Service and VoC technologies:
A fraction of relevant customers participate.

See how to benefit 100% of customers.

For Marketing technologies:
You must produce more monthly to offset churn, plus grow monthly.

See how to revamp targeting for ideal customer retention.

For CRM technologies:
Upselling and cross-selling offsets revenue lost from Detractors and churn.

See how to build automatic engagement that prevents negative word-of-mouth.

For customer insights technologies:
There are hundreds of uses for it.

See how to influence every nook of your business.

High Tech Buyers Guide to Higher Growth shows you all this — and much more — in just 3 hours. Value potential is huge through strategic foundations and expanded use of your tech. There are so many layers of wisdom that you’ll want to revisit the self-paced resources over time. This is why you have a lifetime non-transferrable individual license.

I absolutely loved your recorded sessions. Well structured, concise, well-illustrated with examples.

Sandra Matulevičiūtė-BagdonavičienėSandra Matulevičiūtė-Bagdonavičienė, Partner Programs and Experience, 1ClickFactory

Une riche ressource claire et précise au sujet de gestion de l’expérience client, le contenu que je n’ai pas trouvé ailleurs. Très utile et pratique, aider les organisations à passer à un niveau supérieur.

Tatiana YakovenkoTatiana Yakovenko, UX Design Specialist

ClearAction is a trail-blazer and an impactful leader in the development of the CX practice globally.

Rolu AdebolaRolu Adebola, Diversiboard

Súper bien, ella siempre está disponible y brinda una orientación completa para el entendimiento de los cursos.

Sonia ZavalaSonia Zavales, GXpriencias!

This resource is an absolute must – especially as we face the challenges of the post-Covid, ‘New Now”.

Victoria MatthewsVictoria Matthews, CCXP, SEMA4

Time well invested. Get introduced to Strategic Impact practices so we evolve from the past practices. Highly recommended.

Balakrishna MurthyBalakrishna Murthy, Carrefour

Thank you very much for the valuable information and feedback on the Topic Mastery scenarios!

Silke Wiesel, PhD, CCXP, Chiesi Group

Worth every minute and euro invested! If you’re looking to establish, operationalize CX for results, look no further. Fully recommended!

Tatiana RamirezTatiana Ramirez, InteractionCX

“I’ve been through 4 modules so far and your materials are really excellent!!! I love it.
I just wish I would have used it before.”

Bruce LiuBruce Liu, Cognizant

This is certainly among the best CX content I’ve ever found, uniting concepts and application. It is a true proposal for a customer experience management system connected with business results.

Elaine MazzonElaine Mazzon, PhoneTrack

ClearAction clearly, calmly and concisely communicates ideas in ways that stick in your brain and make you look at the work you’re doing in different ways.

James DodkinsJames Dodkins, Pegasystems

Everyone should start with Experience Leadership — now!

experience leadership definition

  • It’s the key to buy-in, engagement, and ROI proof.

  • Making their goals yours grows your profitability.

  • Lifetime value mindset improves CS, CX, PX, and EX.

  • It engages everyone to minimize silos.

  • It doubles the value of touchpoints and XM.

You can setup XM technologies to grow monumental value in unexpected ways

This guide revolutionizes mindsets, metrics, messaging, motivations, and momentum.
It’s about getting much more from your tech (not about specific tech brands).

Is your tech inspiring efficiency, growth, and performance of everyone in your firm?

Is it influencing customer-centered management everywhere? It can!

You’ll know how in just 3 hours. Get your whole department in-sync.
The Tech Buyers Guide to Higher Growth is self-paced or live e-consulting.

  • For buyers: expand value of your tech far beyond its functional objectives.
  • For providers: ensure renewals, expansions, and magnetism through usage maturity.
  • For consultants: lift mindsets above tech-specific models to strategic business impact.

What you get

A set of short narrated presentation videos with easy navigation and closed captions.

Templates in workbooks to establish your formal experience management strategy, including engagement of your internal stakeholders.

Optional live instruction/discussion at no extra charge for 5+ participants.

Volume discounts for your whole department.

What you gain

Millions in hours and money savings for your customers, employees, partners, and brand.

Indispensable value of your team, technologies, budget, and influence.

Freed-up budget everywhere in your firm by shifting from value-rescuing to value-creating.

Stronger relationships with everyone: suppliers, customers, stakeholders, colleagues, investors.

Get your Tech Buyers Guide now

Credit Card, Amazon, PayPal, Apple, Google, Klarna, or Bank Transfer:

Send requests to Success at ClearAction.com. (promo codes are usually for transfer from 1 person to 5+ people)

(list price is USD $325: you save $50 by using the online payment link. ClearAction keeps prices low by avoiding supplier paperwork and delays. This frees us up to do what we love: create ongoing new value!)

Start here to maximize value in everything else

  • Ties your efforts to investors’ and executives’ language and goals
  • Drives strategic advantages in efficiency and engagement
  • Influences companywide performance standards
  • Inspires all expansions and streamlining
  • Leapfrogs what you hear from big consultancies and experts
  • Lays the foundation for higher performance in all you learn and do

You gain this wisdom easily

  • Short, flexible, minimal disruption
  • Affordable for everyone everywhere
  • Customized by managerial level
  • Practical templates and advice for your immediate use
  • Lifetime access to revisit online resources

Shift from value-rescuing to value-creating. Everything you do is doubly powerful with Experience Leadership focus.

This 5-part series sets you up with greater wisdom, such as:

  • Metrics:
    • How leading and lagging indicators work together
    • How all metrics follow a hierarchy of value and cause-and-effect
    • Plus much more
  • Design:
    • Discover high-value opportunities
    • Design effectiveness, improve efficiency
    • Resolve instances of issues
    • Stop prevalent issues
    • Prevent issue occurrence for both internal and external customers (and partners and employee experience)
    • Plus much more
  • Culture:
    • How to engage leaders and facilitate work group collaboration
    • How to inspire employees and instill accountability
    • How people trust us (4 dimensions)
    • How to toggle across 8 partnering modes
    • Formal change management toward initiative outcomes
    • Plus much more
  • VoX:
    • How to capitalize on almost-free VoX (voice of customer/employee/partner)
    • Tailor findings for every work group
    • How and who to ask in Expectations VoX and Realities VoX
    • How to use insights to engage every work group in doing their part to align to customers’ priorities and prosperity
    • Plus much more
  • Strategy:
    • How to align XM strategy with corporate strategy, values, and branding
    • How to create a maturity roadmap and governance
    • Relationship-strengthening customer engagement
    • Plus much more

You learn how to boost CXM ROI substantially.
It significantly increases your performance in every aspect of your CX career.

Choose self-paced and/or live remote/onsite. Send a note to Success at ClearAction.com.
Let’s tailor anything ClearAction talks about to your situation.

Group Skills in Buyers Guide to Tech

No extra charge for live sessions!

Minimum 5 participants. Content is identical in self-paced or live sessions.

Arrange your own 5-week series or join the waitlist for public live sessions scheduled at your convenience. Message on LinkedIn or send an email to Success at ClearAction.com.

For volume purchase of self-paced or live sessions, use the link below to specify the quantity (click “Qty” or “Details”) and send participant names to Success at ClearAction.com.

5 People

10 People

Note: You save $50 per person with immediate payment and you get immediate access (in comparison to invoiced payment). For proposals or invoices, list price is USD $325 per person. We keep prices low by avoiding supplier paperwork and delays. This frees us up to do what we love: create ongoing new value!

ClearAction: engage everyone in walking the talk

This is e-consulting . . . far more value than “training”. It’s high-powered super-rare advice.

In place of an expensive consult, we avoid invoice rigmarole and give you super-affordable immediate access to e-consulting.

It saves your time, continuity, and resources. It boosts your influence, reputation, efficiency, capabilities, and growth!

Who designed Tech Buyers Guide to Higher Growth?


Lynn HunsakerExperience Management Maturity e-Consulting was created by Lynn Hunsaker. She conducted the world’s first global B2B customer experience practices study from 2010-2014. Lynn is author of 3 experience leadership handbooks on Amazon Kindle. At CustomerThink.com, she is 1 of 5 Hall of Fame authors and since 2008 she is frequently #1 author and Author of the Year. She has been recognized in dozens of thought leader lists. Lynn is co-founder of the Experience Value Exchange with revolutionary methods for skill-building, for managers in Marketing, CS, CX, EX, and PX to influence lifetime value growth.

She led customer experience transformation for many years at Fortune-250 companies as Voice of Customer Manager, Strategic Information Manager, Customer Satisfaction Improvement Manager, Marketing Director, and Head of Global Quality. Through her team’s facilitation, her company achieved the top level of CX maturity within 18 months and every year every P&L made at least 2 accomplishments like this:

  • 16X reduction in customers” time for service
  • Exceeded customers” expectations by 75%
  • 10X increase in customer productivity
  • 23X reduction in lead time from 5 days to 5 hours
  • 6X improvement in trouble-shooting cycle time
  • $1M savings monthly to the customer
  • 80% reduction in customer engineers’ cycle time
  • 75% reduction in customer-reported bugs/issues


As a California certified teacher (SSAT, CBEST), Lynn created and taught 25 semester courses on marketing, advertising and business at San Jose State University, Mission College, University of California Berkeley Extension and UC Santa Cruz Silicon Valley Extension. Lynn is past president of American Marketing Association’s Silicon Valley chapter and Association for Psychological Type’s Bay Area chapter. She is a Certified Quality Manager, and Certified Practitioner of MBTI, CPI 260, Temperaments, and Interaction Styles, Recognized Training Provider, Certified Customer Experience Professional, and Professional Certified Marketer.

Get your Tech Buyers Guide today!

Credit Card, Amazon, PayPal, Apple, Google, Klarna, or Bank Transfer:

Can I schedule coaching with Lynn Hunsaker?


Customer experience coaching is the quickest way to get expert advice.

Another perspective can help you excel. We’ve been in your shoes, leading experience management in complex firms. Grow your capabilities faster through customer experience coaching.

Coaching sessions on any topic shown below for customer experience, employee experience, and partner experience:

  • Metrics, dashboards, value
  • Bonuses and recognition
  • Deployment challenges
  • Strategy, culture, and adoption
  • XM solution provider selection and management
  • Voice of the customer methodology and actionability
  • Intelligence and insights
  • Customer-centered marketing and processes
  • Improvement and innovation
  • Intentional customer experience as north star

How coaching differs from consulting:

  • You present what you’re working on.
  • We give you on-the-spot feedback.
  • Calls are up to 90 minutes, max 2 people from your team.
  • All visual aids shown real-time in the call.

Multiple groups may receive coaching at a discount.

Request customer experience coaching today!

You can schedule your coaching session(s) by clicking “Let’s Talk” in the upper right corner of ClearAction.com (or via bit.ly/meetLH) or send an email to Success at ClearAction.com.