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Customer lifetime value is under-used and often mis-understood. Our study of global customer experience practices revealed customer lifetime value as one of six success factors for stronger business results. There are numerous uses for customer lifetime value. For example, it’s instrumental in prioritizing, right-sizing, and compelling actions from voice of the customer insights.

In this 30-minute recorded webinar, discover the myths and caveats of customer lifetime value. Learn practical ways to calculate it and use it. Find out how it amps-up your customer experience management maturity.

Customer Lifetime Value Webinar

Lynn Hunsaker led CX at Applied Materials, along with Quality and Marketing roles; she’s a CXPA Board member, CustomerThink Hall of Fame author, past SVAMA president, Marketing Ops instructor at UC Santa Cruz Extension, and author of the handbook, Metrics You Can Manage for Success. Send your questions to Success@ClearAction.com.

VIRTUAL SUMMIT — access webinars at your convenience!

This webinar is one of many sessions included in the Refresh Connect Online Summit. It brings together the best minds from around the globe in customer experience, information technology service management, and growth. Access a sea of actionable insights and tested strategies by 40+ experts on delighting customers, enhancing ITSM, and cracking the growth puzzle. Your time to dive in is now!


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