BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Experience Leadership - ECPv5.7.0//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Experience Leadership X-ORIGINAL-URL: X-WR-CALDESC:Events for Experience Leadership BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20200308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20201101T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200921T180000 DTEND;TZID=America/Los_Angeles:20200921T210000 DTSTAMP:20210624T230558 CREATED:20191026T222616Z LAST-MODIFIED:20200917T202634Z SUMMARY:Marketing Operations 2.0: Tactical Discipline to Strategic Vision DESCRIPTION:Open to everyone\nLearn from anywhere!ONLINE! 7 Mondays September 14 to October 26\, 6-9 PM Pacific time\nUniversity of California — Santa Cruz\, Silicon Valley Extension\nJoin this small class with students from California\, Chicago\, Portland\, …\n18th September is early bird deadline for 10% discount!\n(21st September is last chance to register)\nSIGN UP NOW!Share This! \n\nThe 2020s present new realities: your Marketing Ops needs these 10 competencies:\n \nWhy Marketing Ops 2.0?  You’ve learned about it in OTHER courses — customer relationship management\, database marketing\, customer acquisition\, digital marketing\, and analytics = Marketing Ops 1.0. That’s what THIS course BUILDS upon — this 7-evening course takes you to the next level: Marketing Ops 2.0! \nMarketing Operations 2.0 drives ease-of-work and ease-of-doing-business by instilling accountability\, alignment\, and organizational agility skills across all marketing functions. Marketing Ops 2.0 elevates marketing’s contributions to the CEO’s objectives. \nLearn to connect the dots across the marketing ecosystem\, optimize and expand resources and talent\, facilitate organizational learning and change management\, ensure customer-centricity\, minimize chaos to maximize scalability\, model the future\, monitor value\, and champion strategic opportunities. \nTopics include: \n\nConnecting the dots between marketing strategy\, guidance\, processes\, metrics\, technology\, and ecosystem\nIdentifying appropriate Lean/Agile techniques to increase marketing’s effectiveness and efficiency\nGuiding marketing resource management decisions in budgeting\, technology optimization\, talent development\nAssessing and directing marketing’s alignment across its internal and external stakeholders\nElevating the C-team’s positioning of marketing from a cost center to a strategic impact center of excellence\n\nSIGN UP NOW!  \n \nExample of what you’ll learn: \n10 Ways Marketing Operations Creates Value \nCustomer-Centric Marketing: Step-Up Performance \nWhat is Marketing Operations? \n7 Secrets of the Best Marketing Operations Teams \nSIGN UP NOW!\n  \nAbout the Instructor:  Lynn Hunsaker is co-founder of ClearAction Continuum where she is Chief Customer Officer and Chairman of the Board. She was president of Marketing Operations Partners and has written numerous articles on marketing operations (MO). She co-authored a best practices study\, Journey to Marketing Operations Maturity\, with Gary Katz who pioneered many MO firsts\, including this course at UC Santa Cruz Extension as the world’s first higher education MO course. \nLynn is past president of Silicon Valley American Marketing Association\, and her Board received AMA’s Chapter Excellence Award; she served on the SVAMA Board of Directors for 10 years. Lynn’s roles at Applied Materials (semiconductor equipment manufacturer) included Director of Marketing & Business Development\, Director of Marketing Communications\, Head of Global Quality\, Customer Satisfaction Improvement Manager\, and Voice of the Customer Manager. After receiving her MBA with concentrations in international marketing and finance from Vanderbilt University\, Lynn’s role as Strategic Information Manager in Sonoco Products’ strategic planning department led to her renown as a customer experience (CX) expert. She serves on the Board of Directors for CXPA and is a top author on where she is one of five Hall of Fame award recipients. Lynn is author of four titles on Amazon Kindle\, including Metrics You Can Manage for Success. \nLynn taught advertising\, marketing and business at UC Berkeley Extension\, Mission College and San Jose State University from 2005-2010\, and marketing ops at UCSCX since 2018. Lynn is a Certified MBTI Practitioner and past president of Bay Area Association for Psychological Type. She is a Certified Quality Manager\, Certified Customer Experience Professional\, and AMA Professional Certified Marketer. She has traveled to 30+ countries\, lived in Holland and Belgium\, and is proficient in Dutch. She enjoys biking\, hiking\, history\, cultures\, psychology\, mysteries\, comedies and action movies. \nSIGN UP NOW!\n \n \n \n \n \n \n \n \n \n \n \n \n\n \n YES! We help you do this!\n \n \n Request our coaching\, assessments\, templates\, playbooks\, workshops\, etc.\n \n \n \n \n \n \n \n \n \n\n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \n\n \n Email\n \n \n \n\n \n\n \n Name\n \n \n \n\n \n\n \n Goal\n \n \n \n\n \n\n \n \n \n (Optional) Send me a PDF of advisory services \n\n \n\n \n \n \n (Optional) I accept ClearAction's privacy policy ( \n\n \n \n \n \n LEARN MORE URL: LOCATION:Live Webinar Course\, CA\, United States CATEGORIES:Class ATTACH;FMTTYPE=image/jpeg: END:VEVENT END:VCALENDAR