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Personas characterize external — and internal — customers so that it’s easier to communicate for win-win results.

Traditional personas are geared to advertising, sales and similar customer touch-points. A new way of thinking about personas makes them actionable by everyone in your company.

Lynn Hunsaker, author of Innovating Superior Customer Experience, will share insights from the innovation field that can expand relevance and actionability of personas for improved customer-centered management enterprise-wide.

Join this Expert Presentation to get new ideas for what works well in marketing and customer experience/care/success roles, and to share your observations and ideas.

Thursday, November 7th
11:30-Noon US Eastern time zone
via Zoom web conference

Value ExchangeThis is a ClearAction Value Exchange member event. An Expert Presentation is 20 minutes with up to 10 minutes Q&A. You get an action plan template to apply insights on-the-job same-day. Request a guest pass!

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