Revenue Operations’ Role in Customer Experience Performance
03/20/2020 @ 11:30 - 12:00 PDT
Revenue Operations is alignment of sales, marketing and customer success operations across the full customer life cycle to drive growth through operational efficiency and keep all teams accountable to revenue. Customer Experience Management is company-wide alignment of what’s delivered to what’s expected, from customers’ viewpoint.
In this talk show, Rachael McBrearty and Lynn Hunsaker, both Certified Customer Experience Professionals (CCXP), discuss how Customer Experience and RevOps professionals can collaborate in optimizing outcomes for all stakeholders.
Rachael McBrearty is Chief Customer Officer at LeanData, and held Chief Creative and Chief Customer roles in Cisco’s Marketing organization. LeanData publishes the Annual State of Revenue Operations report and hosts the annual OpsStars conference.
Lynn Hunsaker led CX at Applied Materials, along with Quality and Marketing roles; she’s a CXPA Board member, CustomerThink Hall of Fame author, past SVAMA president, and Marketing Ops instructor at UC Santa Cruz Extension. Post your questions in the live chat during this interactive talk show!
Post your questions in the live chat during this interactive talk show!
11:30-Noon Pacific Time
2:30-3 PM Eastern Time