VOC Best Practices in Crisis Times and After
05/20/2020 @ 12:00 - 13:00 PDT
Keeping a pulse on your customers’ views is especially needed in today’s rapidly shifting social distancing situations. That’s not easy given increased sensitivity to what’s appropriate to ask, and when and how.
A silver lining is heightened interest of executives and teams to understand customers’ views and adapt to them. The good news is that this is not the first crisis customer experience leaders have faced. Lessons learned in the 2009 recession and the 2001 triple-whammy (9-11, dot-com bubble burst, Y2K aftermath) can guide you in creative ways to use voice-of-the-customer effectively today.
Guest speaker Lynn Hunsaker (CCXP), head of ClearAction Continuum, will share what she learned in those crises and how your role can make lasting differences in your company’s growth.
Join this webinar to learn:
- How surveys can adapt to customers’ current situation
- How to guide management through customer intelligence
- How to instill new levels of customer-centricity as a way of life
This will be an interactive session, so be ready to share your thoughts. To gain more insight into Lynn’s perspective, take a look at her blog post on CustomerThink: Customer Centric Voice of the Customer.
3:00 – 4:00 PM US Eastern NYC
12:00 – 1:00 PM US Pacific L.A.