FAQs Archive – ClearAction CX Strategy e-Consulting

Q: Employee Value Proposition?

Employee value proposition is what’s promised to employees (in terms of their working environment, job role, compensation, benefits, and overall experience to be expected with the employer’s ecosystem) i n return for the employee’s commitment (in terms of time, personal expenses, and energy). [fusion_sharing social_share_links="" layout_medium="" layout_small="stacked" layout="floated" tagline_visibility="yes" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" margin_top="0px" margin_right="" margin_bottom="20px" margin_left="" backgroundcolor="#ffffff" border_top="1" border_right="1" border_bottom="1" border_left="1" border_color="#03a9f4" stacked_align_small="center" stacked_align="flex-start" alignment_medium="" alignment_small="space-between" alignment="flex-start" icons_boxed="yes" icons_boxed_radius="" icon_size="28px" icon_colors="#ffffff" box_colors="#03a9f4" separator_border_sizes="0" separator_border_color="#cccccc"][/fusion_sharing] See also: Employee Experience Playbook

Q: What is a Good Employee Experience?

What is a Good Employee Experience? A good employee experience is a 1-to-1 ratio for what an employee experiences versus the employee’s expectations. Expectations are based on an employees’ intended outcomes as an employee: earnings, lifestyle, sense of purpose, professional growth, and so on. Good employee experience is ease of work, where ease means minimizing negatives related to employees’ intended outcomes. [fusion_sharing social_share_links="" layout_medium="" layout_small="stacked" layout="floated" tagline_visibility="yes" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" margin_top="0px" margin_right="" margin_bottom="20px" margin_left="" backgroundcolor="#ffffff" border_top="1" border_right="1" border_bottom="1" border_left="1" border_color="#03a9f4" stacked_align_small="center" stacked_align="flex-start" alignment_medium="" alignment_small="space-between" alignment="flex-start" icons_boxed="yes" icons_boxed_radius="" icon_size="28px" icon_colors="#ffffff" box_colors="#03a9f4" separator_border_sizes="0" separator_border_color="#cccccc"][/fusion_sharing] See also: Employee Experience Playbook

Q: How Does Employee Experience Impact Customer Experience?

How Does Employee Experience Impact Customer Experience? There is a symbiotic relationship between good customer experience and good employee experience. Salaries, budgets, and profit-sharing are funded by revenue from customers. If customers stop buying, jobs aren’t needed. Accordingly, employees should be selected, onboarded, developed, advanced, rewarded, and compensated within the context of what’s expected by the employer’s core-growth customers. Good employee experience is ease of work and good customer experience is ease of doing business, where ease means minimizing negatives related to intended outcomes. [fusion_sharing social_share_links="" layout_medium="" layout_small="stacked" layout="floated" tagline_visibility="yes" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" margin_top="0px" margin_right="" margin_bottom="20px" margin_left="" backgroundcolor="#ffffff" border_top="1" border_right="1" border_bottom="1" border_left="1" border_color="#03a9f4" stacked_align_small="center" stacked_align="flex-start" alignment_medium="" alignment_small="space-between" alignment="flex-start" icons_boxed="yes" icons_boxed_radius="" icon_size="28px" icon_colors="#ffffff" box_colors="#03a9f4" separator_border_sizes="0" separator_border_color="#cccccc"][/fusion_sharing] See also: Employee Experience Playbook

Q: What is Employee Experience Management?

What is Employee Experience Management? Employee experience management is what an employer does to react to or be proactive for employee experience , to (a) retain employees, (b) increase employee productivity, or (c) engage employees as brand allies to attract new talent. Note that these objectives are employer’s objectives rather than employees’ objectives. [fusion_sharing social_share_links="" layout_medium="" layout_small="stacked" layout="floated" tagline_visibility="yes" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" margin_top="0px" margin_right="" margin_bottom="20px" margin_left="" backgroundcolor="#ffffff" border_top="1" border_right="1" border_bottom="1" border_left="1" border_color="#03a9f4" stacked_align_small="center" stacked_align="flex-start" alignment_medium="" alignment_small="space-between" alignment="flex-start" icons_boxed="yes" icons_boxed_radius="" icon_size="28px" icon_colors="#ffffff" box_colors="#03a9f4" separator_border_sizes="0" separator_border_color="#cccccc"][/fusion_sharing] See also: Employee Experience Playbook

Q: What is Partner Experience?

What is Partner Experience? Partner experience is what an alliance partner, channel partner, or development partner experiences : partners’ perceptions about how well the partnership supports their intended outcomes. Partner experience is measured by partners’ realities vs. their expectations. A good partner experience is a 1-to-1 ratio for what a partner experiences versus the partner’s expectations. Expectations are based on a partners’ intended outcomes. [fusion_sharing social_share_links="" layout_medium="" layout_small="stacked" layout="floated" tagline_visibility="yes" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" margin_top="0px" margin_right="" margin_bottom="20px" margin_left="" backgroundcolor="#ffffff" border_top="1" border_right="1" border_bottom="1" border_left="1" border_color="#03a9f4" stacked_align_small="center" stacked_align="flex-start" alignment_medium="" alignment_small="space-between" alignment="flex-start" icons_boxed="yes" icons_boxed_radius="" icon_size="28px" icon_colors="#ffffff" box_colors="#03a9f4" separator_border_sizes="0" separator_border_color="#cccccc"][/fusion_sharing] See also: Partner Experience Playbook

Q: Why Employee Experience Matters?

Why Employee Experience Matters? Employee experience matters because you rely on employees to create and deliver value to customers, who are the source of budgets, salaries, and dividends . The cost of poor employee experience is staggering: low productivity, low morale affecting brand reputation and customer experience, disruption of business processes and organizational knowledge as employees leave, high costs of attracting and onboarding replacement employees with their delayed time to productivity, and so on. [fusion_sharing social_share_links="" layout_medium="" layout_small="stacked" layout="floated" tagline_visibility="yes" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" margin_top="0px" margin_right="" margin_bottom="20px" margin_left="" backgroundcolor="#ffffff" border_top="1" border_right="1" border_bottom="1" border_left="1" border_color="#03a9f4" stacked_align_small="center" stacked_align="flex-start" alignment_medium="" alignment_small="space-between" alignment="flex-start" icons_boxed="yes" icons_boxed_radius="" icon_size="28px" icon_colors="#ffffff" box_colors="#03a9f4" separator_border_sizes="0" separator_border_color="#cccccc"][/fusion_sharing] See also: Employee Experience Playbook

Q: What is Employee Experience Leadership?

What is Employee Experience Leadership? Employee experience leadership is alignment between what the employer provides and what the employee expected . It elevates employee experience management by being more employee-centric than employer-centric. A prerequisite is company-wide alignment between what’s promised to customers and what customers experience. This is because waste with customers translates to waste with employees, and vice versa. [fusion_sharing social_share_links="" layout_medium="" layout_small="stacked" layout="floated" tagline_visibility="yes" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" margin_top="0px" margin_right="" margin_bottom="20px" margin_left="" backgroundcolor="#ffffff" border_top="1" border_right="1" border_bottom="1" border_left="1" border_color="#03a9f4" stacked_align_small="center" stacked_align="flex-start" alignment_medium="" alignment_small="space-between" alignment="flex-start" icons_boxed="yes" icons_boxed_radius="" icon_size="28px" icon_colors="#ffffff" box_colors="#03a9f4" separator_border_sizes="0" separator_border_color="#cccccc"][/fusion_sharing] See also: Employee Experience Playbook

Q: What is Employee Engagement?

What is Employee Engagement? Employee engagement is active involvement of an employee based on their passion for their employer and job . Employers want to engage employees in fulfilling the full potential of their job, lengthening tenure, and advocating for new hires to join the firm. Ideally, employee engagement is motivated and measured by making a difference for customers as the source of jobs. If so, everyone wins: customers have less burden, profit margin increases, employees transition from trouble-shooting to value-creating efforts, and so on. [fusion_sharing social_share_links="" layout_medium="" layout_small="stacked" layout="floated" tagline_visibility="yes" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" margin_top="0px" margin_right="" margin_bottom="20px" margin_left="" backgroundcolor="#ffffff" border_top="1" border_right="1" border_bottom="1" border_left="1" border_color="#03a9f4" stacked_align_small="center" stacked_align="flex-start" alignment_medium="" alignment_small="space-between" alignment="flex-start" icons_boxed="yes" icons_boxed_radius="" icon_size="28px" icon_colors="#ffffff" box_colors="#03a9f4" separator_border_sizes="0" separator_border_color="#cccccc"][/fusion_sharing] See also: Employee Experience Playbook https://clearaction.com/customer-centric-employee-engagement-2/

Q: What are Strategic Partnerships?

What are Strategic Partnerships? Strategic partnerships are contractual arrangements between two or more separate parties to provide mutual value to customers and one another . Strategic partnerships aim to fulfill strategic needs, providing advantages in the marketplace that could not easily be achieved by one party without the other. Therefore, relationship strength between the parties is emphasized. [fusion_sharing social_share_links="" layout_medium="" layout_small="stacked" layout="floated" tagline_visibility="yes" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" margin_top="0px" margin_right="" margin_bottom="20px" margin_left="" backgroundcolor="#ffffff" border_top="1" border_right="1" border_bottom="1" border_left="1" border_color="#03a9f4" stacked_align_small="center" stacked_align="flex-start" alignment_medium="" alignment_small="space-between" alignment="flex-start" icons_boxed="yes" icons_boxed_radius="" icon_size="28px" icon_colors="#ffffff" box_colors="#03a9f4" separator_border_sizes="0" separator_border_color="#cccccc"][/fusion_sharing] See also: Partner Experience Playbook https://customerthink.com/how-to-cross-pollinate-customer-experience-employee-experience-and-partner-experience-growth/

Q: What is Marketing Operations?

What is Marketing Operations? Marketing operations is the science and art of optimizing efficiency and effectiveness of the Marketing organization. The purpose of marketing operations is to increase organizational efficiency, agility, and value. Whereas typical Marketing Operations (MO) practices focus on metrics dashboards, resource/asset management, and automation of marketing processes — the future of Marketing Operations has greater impact on the company’s success by integrating Marketing strategy, guidance, processes, metrics, ecosystem and technology, with the aim of running the Marketing organization as a value center, driving long-term company growth. [fusion_sharing social_share_links="" layout_medium="" layout_small="stacked" layout="floated" tagline_visibility="yes" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" margin_top="0px" margin_right="" margin_bottom="20px" margin_left="" backgroundcolor="#ffffff" border_top="1" border_right="1" border_bottom="1" border_left="1" border_color="#03a9f4" stacked_align_small="center" stacked_align="flex-start" alignment_medium="" alignment_small="space-between" alignment="flex-start" icons_boxed="yes" icons_boxed_radius="" icon_size="28px" icon_colors="#ffffff" box_colors="#03a9f4" separator_border_sizes="0" separator_border_color="#cccccc"][/fusion_sharing] See also: Marketing Operations Playbook https://clearaction.com/marketing-operations-defined-for-wikipedia-part-i/

I highly recommend ClearAction! You’ll sharpen your focus with actionable insights and tools you can apply on the job the next day!

MaryAnn Monroe, CCXP, Maximus

Thanks for your guidance and prep. I highly recommend ClearAction to anyone seeking to understand CX.

Aaron Mosby, CCXP, TTEC Digital

ClearAction brings expert level insights to customer experience practices. Lynn Hunsaker’s competence in CX is unmatched.

Kenneth Hampton, Acceptance Insurance

Time well invested. Get introduced to Strategic Impact practices so we evolve from the past practices. Highly recommended.

Balakrishna Murthy, CCXP, Carrefour

Always grounded in deep experience, knowledge of CX best practices, and industry network!

Gloria Gupta, FCXP, American Medical Association

Une riche ressource claire et précise au sujet de gestion de l’expérience client, le contenu que je n’ai pas trouvé ailleurs.

Tatiana Yakovenko, UX Design Specialist

ClearAction calmly and concisely communicates ideas in ways that stick in your brain and make you look at the work you’re doing in different ways.

James Dodkins, Pegasystems

Plenty of actionable takeaways! Always a pleasure.

Clare Muscutt, Women in CX

Súper bien, ella siempre está disponible y brinda una orientación completa para el entendimiento de los cursos.

Sonia Zavales, CCXP, SONICXcorp

ClearAction is a trail-blazer and an impactful leader in the development of the CX practice globally.

Rolu Adebola, Diversiboard

Grateful to ClearAction mentorship. I will certainly continue to use this knowledge throughout my career.

Jenna Harwood-Pepers, CCXP, PointClickCare

Très utile et pratique, aider les organisations à passer à un niveau supérieur.

Tatiana Yakovenko, UX Design Specialist

This is certainly among the best CX content I’ve ever found, uniting concepts and application.

Elaine Mazzon, PhoneTrack

Worth every minute and dollar invested! To establish or operationalize CX for results, look no further. Fully recommended!

Tatiana Ramirez, CCXP, InteractionCX

I highly recommend ClearAction’s Experience Leadership Mastery to up your CX game.

Mary Catherine Plunkett, CCXP, Autodesk

ClearAction has been recommended to everyone asking me how to pass the exam.

Shatha Balto, CCXP, My Clinic KSA

ClearAction is not just good for exams. It applies to the real work.

Bruce Liu, CCXP, Cognizant

Thanks for great resources that made the exam questions feel very approachable and intuitive.

Jenna Harwood-Pepers, CCXP, PointClickCare

Thank you for sharing your excellent view and knowledge on CX and CXM.

AnneMarie Jans, Salta Group

ClearAction has been a valuable resource to me. You have unending knowledge.

Patty Soltis, CCXP, Moffit Cancer Center

This is a true proposal for a customer experience management system connected with business results.

Elaine Mazzon, PhoneTrack

Your question bank is really precise and helpful. What I like most is the hints in the quiz to help you understand the perspective.

ClearAction was a huge help in passing with my first attempt. — Jennifer Wright, PhD, CCXP, Vice President of Customer Experience, Magellan Health

I loved this insightful and practical course. Takes CXM from theory to action. The Topic Mastery approach helps dive deep into each CCXP competency. Worth every cent. Fully recommended! — Tatiana Ramirez, CCXP, Marketing Director, Instituto de Mercadeo Agropecuario

Keep your whole team in-sync

Your Cart Contents