How to Increase Customer Experience Scores? The prerequisite for sustainable improvement of survey scores is to act systemically on what customers have told you. Systemic action is resolution of root causes, to prevent recurrence of an issue. By taking systemic action, you’ll save time and resources for your own company and for customers, earning ongoing rewards from both existing and new customers.

  1. Conduct a correlation analysis between an independent variable (e.g. loyalty, NPS, likely to rebuy, overall satisfaction) and each dependent variable (e.g. survey ratings of user-friendliness, knowledgeability, responsiveness, etc.). The highest correlation coefficients are key drivers.
  2. Conduct a Pareto analysis of each key driver. Rank-order the frequency of themes related to the key driver (e.g. from customer comments, returned materials, inquiries, complaints, or other operational data). The top themes that total 80% of all themes are your vital few improvement priorities, whereas the rest of the themes are the useful many areas for quick wins. All of the themes are symptoms of a root cause.
  3. Quantify the monetary impact of the vital few themes: how much are these themes costing customers? how much are they costing your company? how much revenue is represented by the affected customers? Any data you have will be useful — just explain that this is the tip of the iceberg. Share this monetary report with executives to stimulate their passion for driving improvement.
  4. Conduct a root cause analysis of each vital few theme. Ask “why are we allowing this to happen?” Typically, the answer to the 5th round of this question is the true root cause. This is what team members should focus on improving!
  5. Identify a metric you can track for this root cause. It must be an internal metric that predicts the symptom. Accordingly, this internal metric will be predictive of customer experience scores and financial performance.

See also: Customer Experience Playbook

This is a glimpse into what you gain from ClearAction Experience Leadership Mastery.

What You Can Do to Master Experience Leadership

  1. Get a sounding board for work you have underway.
  2. Request a rapid action template session to kickstart your progress in any area.
  3. Enroll your senior leadership team and board in our 2-hour C-Suite Guide to CX Growth working session.
  4. Enrich your experts’ wisdom in this direction via Experience Leadership for Experts and Executives.
  5. Redirect your CX/EX/PX strategy to this sensible approach by encouraging all experience managers (customer, employee, partner experience) to learn the full spectrum of skills needed: FoundationalIntermediateOngoing.
  6. Apply ongoing wisdom with your whole department in the Experience Value Exchange.

Subscribe to our newsletters:

  1. ‘Ease of Work & Business’ Growth for your C-Suite and Board.
  2. CX Skill-Building for Marketing, PX, CX, CS, and EX professionals’ self-managed career growth.
    YOU are a vital cog in your enterprise’s success in the ways you collect, share, and advocate experience insights!
  3. Clear Ways to Influence Action for CMOs and CCOs’ indispensable value.
  4. ClearAction Continuum newsletter: weekly CX ROI lesson and roundup of what’s new and upcoming.

Experience Leadership Mastery for everyone

customer, partner & employee experience excellence

Get your whole department on the same page! Cross-pollinate!
Live or self-paced sessions mix participants from all 3 levels, with online resources tailored to each level.

customer experience skills for all managers

For all experience managers

Intermediate customer experience training

For seasoned XM managers
100% prep for certification

Experts' Experience Leadership

For VPs, authors, CCXPs, etc.