What are Strategic Partnerships?

Q: What are Strategic Partnerships?

What are Strategic Partnerships? Strategic partnerships are contractual arrangements between two or more separate parties to provide mutual value to customers and one another . Strategic partnerships aim to fulfill strategic needs, providing advantages in the marketplace that could not easily be achieved by one party without the other. Therefore, relationship strength between the parties is emphasized. [fusion_sharing social_share_links="" layout_medium="" layout_small="stacked" layout="floated" tagline_visibility="yes" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" margin_top="0px" margin_right="" margin_bottom="20px" margin_left="" backgroundcolor="#ffffff" border_top="1" border_right="1" border_bottom="1" border_left="1" border_color="#03a9f4" stacked_align_small="center" stacked_align="flex-start" alignment_medium="" alignment_small="space-between" alignment="flex-start" icons_boxed="yes" icons_boxed_radius="" icon_size="28px" icon_colors="#ffffff" box_colors="#03a9f4" separator_border_sizes="0" separator_border_color="#cccccc"][/fusion_sharing] See also: Partner Experience Playbook https://customerthink.com/how-to-cross-pollinate-customer-experience-employee-experience-and-partner-experience-growth/

What are Strategic Partnerships? Strategic partnerships are contractual arrangements between two or more separate parties to provide mutual value to customers and one another. Strategic partnerships aim to fulfill strategic needs, providing advantages in the marketplace that could not easily be achieved by one party without the other. Therefore, relationship strength between the parties is emphasized.

About the Author: Lynn Hunsaker

Hi, I'm Lynn Hunsaker! I led customer experience excellence for many years at Fortune-250 global manufacturers as Head of Corporate Quality & CX, Voice of Customer Manager, Customer Satisfaction Improvement Manager, Strategic Information Manager, and Marketing Director. I'm a Certified Customer Experience Professional, Professional Certified Marketer and Certified MBTI Practitioner. I created the world's 1st approved online CCXP prep course, and I taught 24 university courses. I conducted the world’s 1st marketing operations practices study and the world's 1st global B2B CX practices study. I've served on the CXPA board of directors and as president of SVAMA and BAAPT. At CustomerThink.com, I'm 1 of 5 Hall of Fame recipients and #1 Author of the Year in 2015, 2017, 2023, 2024.

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What are Strategic Partnerships?

About the Author: Lynn Hunsaker

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