What are Strategic Partnerships? Strategic partnerships are contractual arrangements between two or more separate parties to provide mutual value to customers and one another. Strategic partnerships aim to fulfill strategic needs, providing advantages in the marketplace that could not easily be achieved by one party without the other. Therefore, relationship strength between the parties is emphasized.
See also: Partner Experience Playbook
https://customerthink.com/how-to-cross-pollinate-customer-experience-employee-experience-and-partner-experience-growth/
