What is a Marketing Ops Maturity Journey? A roadmap toward balanced integration of marketing ecosystem, strategy, guidance, process, metrics, technology and infrastructure.

marketing operations model

  • Ecosystem: key drivers (change management, shared vision) that enable a Marketing organization’s successful collaboration and alignment with key stakeholders
  • Strategy: fact-based decision making
  • Guidance: competency development, marketing governance, portfolio management
  • Process: creating efficient and effective handoffs
  • Metrics: customer profitability, predictive analytics, enterprise metrics alignment
  • Technology: enterprise marketing management
  • Infrastructure: talent, reporting, budget
 
See also: Marketing Operations Playbook