What is a Marketing Ops Maturity Journey? A roadmap toward balanced integration of marketing ecosystem, strategy, guidance, process, metrics, technology and infrastructure.
- Ecosystem: key drivers (change management, shared vision) that enable a Marketing organization’s successful collaboration and alignment with key stakeholders
- Strategy: fact-based decision making
- Guidance: competency development, marketing governance, portfolio management
- Process: creating efficient and effective handoffs
- Metrics: customer profitability, predictive analytics, enterprise metrics alignment
- Technology: enterprise marketing management
- Infrastructure: talent, reporting, budget
See also: Marketing Operations Playbook
