What is a Partner Experience Journey?

Q: What is a Partner Experience Journey?

What is a Partner Experience Journey? A partner experience journey is what a group of similar partners see, hear, taste, think, feel, and do across the timeline of their relationship with your brand . A journey map summarizes a partner experience journey in columns for the steps partners take and with icons or pictures to represent what partners care about, their expectations, consequences when things go well or not, and your performance gaps. [fusion_sharing social_share_links="" layout_medium="" layout_small="stacked" layout="floated" tagline_visibility="yes" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" margin_top="0px" margin_right="" margin_bottom="20px" margin_left="" backgroundcolor="#ffffff" border_top="1" border_right="1" border_bottom="1" border_left="1" border_color="#03a9f4" stacked_align_small="center" stacked_align="flex-start" alignment_medium="" alignment_small="space-between" alignment="flex-start" icons_boxed="yes" icons_boxed_radius="" icon_size="28px" icon_colors="#ffffff" box_colors="#03a9f4" separator_border_sizes="0" separator_border_color="#cccccc"][/fusion_sharing] See also: Partner Experience Playbook https://clearaction.com/journey-mapping-focus-on-the-customers-experience/

What is a Partner Experience Journey? A partner experience journey is what a group of similar partners see, hear, taste, think, feel, and do across the timeline of their relationship with your brand.

A journey map summarizes a partner experience journey in columns for the steps partners take and with icons or pictures to represent what partners care about, their expectations, consequences when things go well or not, and your performance gaps.

About the Author: Lynn Hunsaker

Hi, I'm Lynn Hunsaker! I led customer experience excellence for many years at Fortune-250 global manufacturers as Head of Corporate Quality & CX, Voice of Customer Manager, Customer Satisfaction Improvement Manager, Strategic Information Manager, and Marketing Director. I'm a Certified Customer Experience Professional, Professional Certified Marketer and Certified MBTI Practitioner. I created the world's 1st approved online CCXP prep course, and I taught 24 university courses. I conducted the world’s 1st marketing operations practices study and the world's 1st global B2B CX practices study. I've served on the CXPA board of directors and as president of SVAMA and BAAPT. At CustomerThink.com, I'm 1 of 5 Hall of Fame recipients and #1 Author of the Year in 2015, 2017, 2023, 2024.

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What is a Partner Experience Journey?

About the Author: Lynn Hunsaker

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