What is B2B Customer Experience vs. B2C Customer Experience? B2B customer experience is business-to-business CX, where both the buyer and the seller are businesses. B2C customer experience is business-to-consumer CX, where the seller is a business and the buyer is a consumer such as a household or individual who is buying something for personal use.

B2B CX typically involves numerous people in the customer’s company having a role in buying decisions.

B2B CX often has longer buying cycles, higher purchase amounts, longer period of interactions between buyer and seller, and higher risks to the customer in both personal and business aspects.

B2B Customer Experience Management

See also: Customer Experience Playbook

This is a glimpse into what you gain from ClearAction Experience Leadership Mastery.

What You Can Do to Master Experience Leadership

  1. Get a sounding board for work you have underway.
  2. Request a rapid action template session to kickstart your progress in any area.
  3. Enroll your senior leadership team and board in our 2-hour C-Suite Guide to CX Growth working session.
  4. Enrich your experts’ wisdom in this direction via Experience Leadership for Experts and Executives.
  5. Redirect your CX/EX/PX strategy to this sensible approach by encouraging all experience managers (customer, employee, partner experience) to learn the full spectrum of skills needed: Foundational, Intermediate, Ongoing.
  6. Apply ongoing wisdom with your whole department in the Experience Value Exchange.

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Experience Leadership Mastery for everyone

customer, partner & employee experience excellence

Get your whole department on the same page! Cross-pollinate!
Live or self-paced sessions mix participants from all 3 levels, with online resources tailored to each level.

customer experience skills for all managers

Foundations
For all experience managers

Intermediate customer experience training

Intermediate
For seasoned XM managers
100% prep for certification

Experts' Experience Leadership

Advanced
For VPs, authors, CCXPs, etc.