What is Brand Experience vs. Customer Experience? Brand experience is what drives target customers’ perceptions, emotions, and preferences, which influence their purchase and usage behavior.  Customer experience management is what an organization does to react to or be proactive for customer experience. Therefore, brand experience is a component of customer experience management.

The phrase, Brand Experience (BX), was coined by Qualtrics to guide marketing professionals in improving customer experience. Customer experience is what a customer experiences: their perceptions about how well a solution supports their intended outcomes.

 

See also: Customer Experience Playbook

2020s Customer Value: 20 Wishes

This is a glimpse into what you gain from ClearAction Experience Leadership Mastery.

What You Can Do to Master Experience Leadership

  1. Get a sounding board for work you have underway.
  2. Request a rapid action template session to kickstart your progress in any area.
  3. Enroll your senior leadership team and board in our 2-hour C-Suite Guide to CX Growth working session.
  4. Enrich your experts’ wisdom in this direction via Experience Leadership for Experts and Executives.
  5. Redirect your CX/EX/PX strategy to this sensible approach by encouraging all experience managers (customer, employee, partner experience) to learn the full spectrum of skills needed: Foundational, Intermediate, Ongoing.
  6. Apply ongoing wisdom with your whole department in the Experience Value Exchange.

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  2. CX Skill-Building for Marketing, PX, CX, CS, and EX professionals’ self-managed career growth.
    YOU are a vital cog in your enterprise’s success in the ways you collect, share, and advocate experience insights!
  3. Clear Ways to Influence Action for CMOs and CCOs’ indispensable value.
  4. ClearAction Continuum newsletter: weekly CX ROI lesson and roundup of what’s new and upcoming.

Experience Leadership Mastery for everyone

customer, partner & employee experience excellence

Get your whole department on the same page! Cross-pollinate!
Live or self-paced sessions mix participants from all 3 levels, with online resources tailored to each level.

customer experience skills for all managers

Foundations
For all experience managers

Intermediate customer experience training

Intermediate
For seasoned XM managers
100% prep for certification

Experts' Experience Leadership

Advanced
For VPs, authors, CCXPs, etc.