What is Customer-Centric Marketing? The degree to which the entire Marketing department centers everything about their work on helping customers reach their intended outcomes.
Sign of mature customer-centric marketing include:
1) Co-creating marketing with customers.
2) Silo-bridging
3) Dedicated customer experience budget
4) Balanced emphasis of marketing effort across the end-to-end customer life cycle
As Peter Drucker said: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
See also: Marketing Operations Playbook
