What is Customer-Centric Marketing? The degree to which the entire Marketing department centers everything about their work on helping customers reach their intended outcomes.

Sign of mature customer-centric marketing include:

1) Co-creating marketing with customers.

2) Silo-bridging

3) Dedicated customer experience budget

4) Balanced emphasis of marketing effort across the end-to-end customer life cycle

As Peter Drucker said: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

See also: Marketing Operations Playbook