What is Marketing Management Maturity? Marketing management maturity is the level of accountability, alignment, and agility of the marketing organization from the perspective of customers, channel partners, alliance partners, suppliers, and internal stakeholders.
Levels of maturity are mobilize, operationalize, align and embed.
- Mobilize: discover stakeholders’ realities and expectations
- Operationalize: emphasize stakeholders’ interests across all marketing strategies, governance, processes, metrics, technology, and infrastructure
- Align: close the gap between stakeholders’ realities and expectations
- Embed: make organizational agility (nimbleness) a way of life
See also: Marketing Operations Playbook
