What is Marketing Operations Maturity?

Q: What is Marketing Operations Maturity?

What is Marketing Operations Maturity? Marketing operations maturity is the implementation level of these 10 essentials: 1) The Automator, 2) The Quantifier, 3) The Modeler, 4) The Optimizer, 5) The Chaos Minimizer, 6) The Social Butterfly, 7) The Customer Conscience, 8) The Connector, 9) The Resource Expander, 10) The Strategic Opportunist. [fusion_sharing social_share_links="" layout_medium="" layout_small="stacked" layout="floated" tagline_visibility="yes" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" margin_top="0px" margin_right="" margin_bottom="20px" margin_left="" backgroundcolor="#ffffff" border_top="1" border_right="1" border_bottom="1" border_left="1" border_color="#03a9f4" stacked_align_small="center" stacked_align="flex-start" alignment_medium="" alignment_small="space-between" alignment="flex-start" icons_boxed="yes" icons_boxed_radius="" icon_size="28px" icon_colors="#ffffff" box_colors="#03a9f4" separator_border_sizes="0" separator_border_color="#cccccc"][/fusion_sharing] See also: Marketing Operations Playbook https://clearaction.com/marketing-operations-value/

What is Marketing Operations Maturity? Marketing operations maturity is the implementation level of these 10 essentials: 1) The Automator, 2) The Quantifier, 3) The Modeler, 4) The Optimizer, 5) The Chaos Minimizer, 6) The Social Butterfly, 7) The Customer Conscience, 8) The Connector, 9) The Resource Expander, 10) The Strategic Opportunist.

About the Author: Lynn Hunsaker

Lynn Hunsaker led customer experience excellence for many years at Fortune-250 global manufacturers as Head of Corporate Quality & CX, Voice of Customer Manager, Customer Satisfaction Improvement Manager, Strategic Information Manager, and Marketing Director. She is a Certified Customer Experience Professional, Professional Certified Marketer and Certified MBTI Practitioner. Lynn created the world's 1st approved online CCXP prep course and she taught 24 university courses. She conducted the world’s 1st marketing operations practices study and the world's 1st global B2B CX practices study. Lynn has served on the CXPA board of directors and as president of SVAMA and BAAPT. At CustomerThink.com, she is 1 of 5 Hall of Fame recipients and was #1 Author of the Year in 2015, 2017, 2023, 2024. Connect at https://linkedin.com/in/lynnhunsaker/

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What is Marketing Operations Maturity?

About the Author: Lynn Hunsaker

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