What is Partner Experience Strategy? Partner experience strategy is executives’ shared vision on how partner-oriented management will maximize value.
1) Start with your high-potential partners’ expectations as your company’s PX goal.
a) Conduct secondary and/or primary expectations research: what are the 2-3 overarching intended outcomes among high-potential partners, and the expectation themes associated with those outcomes?
b) Conduct a SWOT analysis: what are partners’ views of external opportunities and threats (yours and theirs) and internal strengths and weaknesses (yours and theirs)?
2) Reality-check your organizational objectives, values, structure, cap-ex criteria, and so on relative to the PX goal.
3) Reality-check your reviews, agendas, development objectives, recognition criteria, and so on relative to the PX goal.
4) Plan how you will bring to life and make these a way of life throughout your company: VoP, partner intelligence, partner lifetime value, partner experience improvement, design, and innovation, partner engagement, and PX performance metrics.
See also: Partner Experience Playbook
