What is Strategic Marketing?

Q: What is Strategic Marketing?

What is Strategic Marketing? Strategic marketing is unwavering focus on core-growth customers' views and goals as north star of every Marketing does. [fusion_sharing social_share_links="" layout_medium="" layout_small="stacked" layout="floated" tagline_visibility="yes" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" margin_top="0px" margin_right="" margin_bottom="20px" margin_left="" backgroundcolor="#ffffff" border_top="1" border_right="1" border_bottom="1" border_left="1" border_color="#03a9f4" stacked_align_small="center" stacked_align="flex-start" alignment_medium="" alignment_small="space-between" alignment="flex-start" icons_boxed="yes" icons_boxed_radius="" icon_size="28px" icon_colors="#ffffff" box_colors="#03a9f4" separator_border_sizes="0" separator_border_color="#cccccc"][/fusion_sharing] See also: Marketing Operations Playbook

What is Strategic Marketing? Strategic marketing is unwavering focus on core-growth customers’ views and goals as north star of every Marketing does.

About the Author: Lynn Hunsaker

Hi, I'm Lynn Hunsaker! I led customer experience excellence for many years at Fortune-250 global manufacturers as Head of Corporate Quality & CX, Voice of Customer Manager, Customer Satisfaction Improvement Manager, Strategic Information Manager, and Marketing Director. I'm a Certified Customer Experience Professional, Professional Certified Marketer and Certified MBTI Practitioner. I created the world's 1st approved online CCXP prep course, and I taught 24 university courses. I conducted the world’s 1st marketing operations practices study and the world's 1st global B2B CX practices study. I've served on the CXPA board of directors and as president of SVAMA and BAAPT. At CustomerThink.com, I'm 1 of 5 Hall of Fame recipients and #1 Author of the Year in 2015, 2017, 2023, 2024.

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What is Strategic Marketing?

About the Author: Lynn Hunsaker

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