Why is Customer Experience Important? Customers are your primary source of revenue, budgets, salaries, and dividends. Feed the hand that feeds you.

A 1-to-1 ratio between customers’ realities vs. expectations minimizes waste and attracts both new and returning customers.

“Over a 10-year horizon, FoEs (firms of endearment) outperformed the Good to Great companies by a 3.1-to-1 ratio,” reports the book, Firms of Endearment, by Rajendra Sisodia et al. “The public FoEs returned 1,026% for investors . . . compared to 122% for the S&P 500; that’s more than an 8-to-1 ratio!”

See also: Customer Experience Playbook


This is a glimpse into what you gain from ClearAction Experience Leadership Mastery.