Project Description

https://clearaction.com/podcast/adding-structure-to-a-nebulous-field-marketing-operations/

Adding Structure to a Nebulous Field: Marketing Operations

Lynn Hunsaker, Chief Customer Officer, ClearAction Continuum & Gary Katz, Co-Founder of ClearAction Value Exchange

Adding Structure to a Nebulous Field: Marketing OperationsLively conversation on
1) Why is Marketing Ops a nebulous field?
2) What kind of structure is needed for Marketing Ops success?
3) What are best practices to achieve it?

 

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