Project Description

Crossroads of Marketing & Customer Experience

Lynn Hunsaker, Chief Customer Officer, ClearAction Continuum

Crossroads of Marketing & Customer ExperienceLynn Hunsaker talks about the intersection of customer service, experience and marketing operations and shares how Marketing can champion Customer Experience. By taking a holistic view of customer experience — as customers see it — we can learn a lot about how to vividly differentiate brands and sustain growth organically. Alternative approaches to personas, brand promise, jobs-to-be-done, ease of doing business, and more.


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