Crossroads of Marketing & Customer Experience

Lynn Hunsaker, Chief Customer Officer, ClearAction Continuum

Lynn Hunsaker talks about the intersection of customer service, experience and marketing operations and shares how Marketing can champion Customer Experience. By taking a holistic view of customer experience — as customers see it — we can learn a lot about how to vividly differentiate brands and sustain growth organically. Alternative approaches to personas, brand promise, jobs-to-be-done, ease of doing business, and more.