Customer Experience Data: Untapped Gold Mines
Theresa Kushner, Director of Strategic Marketing Customer Intelligence at Cisco Systems
How to go after the gold in your customer data, avoid fools gold and refine your customer data gold to make a difference in your businesses growth and profitability. Theresa is co-author of the book, Managing Your Business Data: From Chaos to Confidence. Her team at Cisco received the National Council for Database Marketing Award for Analytics and Modeling, as well as The Data Warehouse Institute Best Practice Award, for Cisco’s new customer intelligence center initiative that integrates customer data for sales, marketing and financial applications. This initiative assisted in correlating over $500 million in customer bookings.