Customer Experience Personas

Ingrid Lindberg (ChiefCustomer, B2C) and Lynn Hunsaker (ClearAction, B2B)

A lively conversation by Ingrid Lindberg (ChiefCustomer, B2C) and Lynn Hunsaker (ClearAction, B2B) about Customer Experience Personas: 1) What are they, and what are they not? 2) How do you get started? 3) How do you bring it to life?