Project Description

How Does Marketing Ops ‘Fit’ in Your Company?

Kate Chalmers, Director of Marketing Operations, Hootsuite & Jim Lewis, former Marketing Technology Lead, Microsoft

How Does Marketing Ops 'Fit' in Your Company?Informative discussion on:
1) How was Marketing Operations initiated in your company?
2) What has been the evolution of the role?
3) How would you recommend others find a good fit for MO?


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