Project Description

https://clearaction.com/podcast/how-marketing-attribution-can-create-marketing-rock-stars/

How Marketing Attribution can create marketing rock stars

Dave Rigotti, Head of Marketing, Bizible

How Marketing Attribution can create marketing rock starsHow are you attributing “linking” customer and prospects’ cross-channel touch points back to your marketing programs? Marketing attribution introduces a way to assign value to each channel that played a role in influencing the consumer to make a purchase and identify specific marketing contributions to revenue. With those metrics, marketers can gain “rock star” status.

 

 

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