Project Description

Is your CMO thinking like a CEO?

Mark Roberts, CMO, Shoretel

Is your CMO thinking like a CEO?Does your CMO have a valued seat in the C-Suite? How effective is your CMO in aligning his or her inputs to the organization’s strategic plan? Have your eye on the CMO spot? Take a broad view and start: thinking like the chief executive, worry like the chief financial officer, understand digital like the chief information officer, and have the presence of the sales leader.


YES! We help you do this!

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