Is your CMO thinking like a CEO?
Mark Roberts, CMO, Shoretel
Does your CMO have a valued seat in the C-Suite? How effective is your CMO in aligning his or her inputs to the organization’s strategic plan? Have your eye on the CMO spot? Take a broad view and start: thinking like the chief executive, worry like the chief financial officer, understand digital like the chief information officer, and have the presence of the sales leader.