Marketing Operations: Experience fuels the future

Judy Ash, Head of Corporate Marketing, Big Switch Networks & Gary Katz, Co-Founder of ClearAction Value Exchange

How does your organization implement an efficient and effective marketing function? Does your marketing team have an “operational” framework to meet the demanding life of the modern marketer? The Marketing Operations function emerged from the need for marketing to be viewed as more transparent, agile and accountable. Ten years later, increased C-Suite pressure for marketing to prove their value and contribute to the bottom line, makes Marketing Operations essential.