Marketing Ops: A Strategic Focus Is Key for the Greatest Impact

Gary Katz, Co-Founder of ClearAction Value Exchange

Metrics That Matter: More Than Just DataLooking ahead, how well will your marketing plan fit with… better yet, drive the corporate strategy? Is marketing acting with the vision to demonstrate value or being viewed as overhead? Marketing Ops has a prime opportunity to contribute and shape company strategy. When marketing moves from operating in a tactical to the strategic mode they gain value-center status. How does Marketing Ops equip Marketing to gain that coveted “seat” in the C-Suite?