Marketing Ops: Sexy solution to successful marketing
Gary Katz, Co-Founder of ClearAction Value Exchange
Think operations is only a mundane, tactical role within the marketing function? Why are savvy marketers adopting this attractive discipline? Marketing operations pros can act as the change agents to increase marketing efficiency and organizational agility. If marketing ops is about actively boosting marketing’s overall strategic value within the organization and driving business growth, now that’s appealing.