Marketing Ops & Technology: A Strategic Foundation for Capacity, Scale and Growth

Gary Katz, Co-Founder of ClearAction Value Exchange

Mention “Marketing Operations” and many Marketers think Technology or more specifically Marketing Automation. Typically, Marketing Operations assumes responsibility for marketing performance measurement, strategic planning and budgeting, process development, professional development, and marketing systems and data. Marketing technology is a tool that makes a Marketer’s life simpler. So how do Technology and Marketing Operations pair to build a modern marketing powerhouse?