Marketing & Sales: Team-up to build & fill the revenue pipeline
Damon Waldron, Director Demand Generation, Bright Funnel
Are your marketing and sales teams off in different directions when it comes to building and filling the revenue pipeline? How aligned are they in defining and taking responsibility for revenue pipeline goals? When sales and marketing get in-sync to focus on engaging and enabling an outstanding customer experience, they’re positioned to construct (like a building contractor) and fill (think interior decorator) the revenue pipeline (an attractive place where marketing and sales enjoys living and customers want to visit).