Project Description

MarketingOps & Tech Summit Recap: Today’s Challenges are Tomorrow’s Opportunities

Gary Katz, Co-Founder of ClearAction Value Exchange & Pete Matthews, VP, Marketing Operations Partners

MarketingOps & Tech Summit Recap:Today’s Challenges are Tomorrow’s OpportunitiesEver wonder how Marketing Ops intersects with Technology to drive Marketing into the future? Marketing Ops thought leaders met in San Diego on October 22nd-24th to discuss the challenges and prospective roadmap for achieving an effective and impactful marketing function. How do Marketing leaders balance the longer-term strategic marketing vision with the short-term quarterly revenue/profit/ROI demands? Why companies should adopt a Marketing Ops mindset, or better yet, establish a group within their marketing department to get there? Hear the highlights and insights from this first milestone conference.


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