MarketingOps & Tech Summit Recap: Today’s Challenges are Tomorrow’s Opportunities
Gary Katz, Co-Founder of ClearAction Value Exchange & Pete Matthews, VP, Marketing Operations Partners
Ever wonder how Marketing Ops intersects with Technology to drive Marketing into the future? Marketing Ops thought leaders met in San Diego on October 22nd-24th to discuss the challenges and prospective roadmap for achieving an effective and impactful marketing function. How do Marketing leaders balance the longer-term strategic marketing vision with the short-term quarterly revenue/profit/ROI demands? Why companies should adopt a Marketing Ops mindset, or better yet, establish a group within their marketing department to get there? Hear the highlights and insights from this first milestone conference.