Navigating Through The Marketing Technology Jungle

Ruth Stevens, President, E Marketing Strategy, NYU Stern School of Business

Is identifying the right technology solutions to help accomplish your marketing objectives like walking through a jungle? Are you integrating technology solutions that streamline marketing processes? Selecting marketing technology isn’t a “one size fits all” solution, but managing a mix of marketing technology tools proves an ongoing challenge for modern Marketers. “Will the software integrate easily? Am I paying for duplicate functionality from multiple vendors?” are issues marketers need to address.