Why SMBs need Marketing Operations: Solid Marketing Basics
Gary Katz, Co-Founder of ClearAction Value Exchange
Operationalizing your marketing function isn’t reserved for the Fortune 100 or even just large enterprises. Given constrained people and budget resources prevalent in many SMBs, getting your marketing programs launched, demonstrating ROMI and proving marketing’s value is even more of a challenge. With the fast growth in number of SMBs, marketing operations is a real asset.