You said “Agile Marketing, that’s just the same as Marketing Agility, Right?”

Sheryl Root, Associate Professor of Software Management, Carnegie Mellon University

Are you using an agile marketing method to project manage your demand generation and /or marketing campaigns? Is your marketing team operating with the agility needed to quickly respond to market changes needed to achieve revenue and business goals? So how can you leverage the strength of both to drive an efficient and effective marketing organization?