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35 years preventing CX issues

Designing New Value

Get your customized plan to higher and faster gains at lower costs in designing new value for customer experience differentiation and growth.

$350$1,800

56% Off

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Designing new value in customer experience uses insights holistically and systematically.

See how to skip many typical CX practices to save your time and money, and to generate faster and stronger impressive gains.

How to exceed norms:

  • Collect almost-free customer insights
  • Research customers’ expectations and ultimate aims
  • Segment high-potential customers by their ultimate aims
  • Show all groups how to use human-centered design principles
  • Check-in with customers during development to correct your assumptions
  • Embed feedback loops and ongoing iterative fine-tuning

Option 1: See how in Experts’ Guide: Experts’ Design (sections 1 and 2) module with coaching.

Option 2: Get all this in a Mastermind: a live personalized workshop to solve your specific situation.

Option 3: For VPs and Directors: CX Leaders’ Growth Masterminds.

Why it matters: When people start anything without thoroughly understanding who they’re serving, the results are likely to require a lot of re-work. When they start with deep-dives into customer insights and frequently check/update their assumptions while developing plans, you’re likely to see faster adoption, fewer Support cases, and far less re-work. Significantly higher revenue gains at lower costs are inevitable via CX insights.

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Concise video presentations:

  • Visuals and narration text help you absorb and fast-track your review of key points.
  • Examples/templates links selected to enrich your understanding and application.
  • Quiz questions have a hint and correct answer explanation. Re-take as many times as you like.
  • Universal to customer experience, partner experience, employee experience, and to any type of organization.
  • Pro tips emphasize customer alignment strategy, which boosts gains in engagement strategy.

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90-minute session to create a solution to your challenge

  • Tell Lynn in advance: your situation and goal.
  • She prepares doc/xlsx templates and slides to teach you a new approach that generates faster and higher results.
  • She includes key points from the Experts’ Guide.
  • It’s like we’re at the whiteboard together.
  • Keep your doc/xls templates to deploy your plan the same day!

Mastermind Example Takeaways

Send an email to Success@ ClearAction.com to specify your preferences or ask questions.

Schedule your Mastermind by clicking “Let’s Talk” at the top of this web page.

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Lynn HunsakerLynn Hunsaker led companywide CX issue prevention for many years, saving customers millions of hours and dollars, thus improving customers’ prosperity as the key to maintaining 2X revenue leadership vs. competitors.

— In Strategic Planning at Sonoco: VoC Manager.
— At Applied Materials: Head of Corporate Quality & Customer Experience, starting from VoC Manager, Customer Satisfaction Improvement Manager, Marketing Director.

  • #1 author often at CustomerThink.com. 1 of 5 CustomerThink Hall of Fame Authors.
  • Published 3 e-handbooks on Kindle including Innovating Superior Customer Experience.
  • Taught 25 semester courses at UC Berkeley and UC Santa Cruz Extensions, San Jose State University and Mission College.
  • 1st in the world to benchmark B2B CX practices globally (5 year study).
  • 1st in the world to benchmark marketing operations practices.
  • Past-President of Silicon Valley American Marketing Association; earned a Chapter Excellence Award.
  • Certified Practitioner of Myers-Briggs Type Indicator, CPI 260, Temperaments, Cognitive Dynamics, and Interaction Bridges.
  • Professional Certified Marketer, Certified Quality Manager, California Certified Teacher, Certified Customer Experience Professional.
  • 1st in the world as CXPA-Recognized Training Provider (RTP) for online CCXP course in 2015.
  • Passed the CCXP exam in first attempt in less than half the allowed time, with no study resources available then.

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I highly recommend ClearAction! You’ll sharpen your focus with actionable insights and tools you can apply on the job the next day!

MaryAnn MonroeMaryAnn Monroe, CCXP, Maximus

Thanks for your guidance and prep. I highly recommend ClearAction to anyone seeking to understand CX.

Aaron MosbyAaron Mosby, CCXP, TTEC Digital

ClearAction brings expert level insights to customer experience practices. Lynn Hunsaker’s competence in CX is unmatched.

Kenneth HamptonKenneth Hampton, Acceptance Insurance

Time well invested. Get introduced to Strategic Impact practices so we evolve from the past practices. Highly recommended.

Balakrishna MurthyBalakrishna Murthy, CCXP, Carrefour

Always grounded in deep experience, knowledge of CX best practices, and industry network!

Gloria GuptaGloria Gupta, FCXP, American Medical Association

Une riche ressource claire et précise au sujet de gestion de l’expérience client, le contenu que je n’ai pas trouvé ailleurs. 

Tatiana YakovenkoTatiana Yakovenko, UX Design Specialist

ClearAction calmly and concisely communicates ideas in ways that stick in your brain and make you look at the work you’re doing in different ways.

James DodkinsJames Dodkins, Pegasystems

Plenty of actionable takeaways! Always a pleasure.

Clare MuscuttClare Muscutt, Women in CX

Súper bien, ella siempre está disponible y brinda una orientación completa para el entendimiento de los cursos.

Sonia ZavalaSonia Zavales, CCXP, SONICXcorp

ClearAction is a trail-blazer and an impactful leader in the development of the CX practice globally.

Rolu AdebolaRolu Adebola, Diversiboard

Grateful to ClearAction mentorship. I will certainly continue to use this knowledge throughout my career.

Jenna Harwood PepersJenna Harwood-Pepers, CCXP, PointClickCare

Très utile et pratique, aider les organisations à passer à un niveau supérieur.

Tatiana YakovenkoTatiana Yakovenko, UX Design Specialist

This is certainly among the best CX content I’ve ever found, uniting concepts and application. 

Elaine MazzonElaine Mazzon, PhoneTrack

Worth every minute and dollar invested! To establish or operationalize CX for results, look no further. Fully recommended!

Tatiana RamirezTatiana Ramirez, CCXP, InteractionCX

I highly recommend ClearAction’s Experience Leadership Mastery to up your CX game.

Mary Catherine Plunkett, CCXP, Autodesk

ClearAction has been recommended to everyone asking me how to pass the exam.

Shatha Balto, CCXP, My Clinic KSA

ClearAction is not just good for exams. It applies to the real work.

Bruce LiuBruce Liu, CCXP, Cognizant

Thanks for great resources that made the exam questions feel very approachable and intuitive.

Jenna Harwood PepersJenna Harwood-Pepers, CCXP, PointClickCare

Thank you for sharing your excellent view and knowledge on CX and CXM.

AnneMarie JansAnneMarie Jans, Salta Group

ClearAction has been a valuable resource to me. You have unending knowledge.

Patty Soltis, CCXP, Moffit Cancer Center

This is a true proposal for a customer experience management system connected with business results.

Elaine MazzonElaine Mazzon, PhoneTrack

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