Proving Value: Goal Booster

For managers of customer experience, customer service, customer success, loyalty, partner experience, or employee experience

Show Money Value Gained

How to exceed norms:

• Understand metrics’ hierarchy: what leads to what
• Clean your data: ban bias
• Focus managers on CX annuities: gifts that keep giving
• Show money value gained by customers and your company

Why it matters: All CX/CS/Marketing metrics in use today are lagging indicators. Trying to connect 2 lagging indicators is problematic in several ways. When you connect a true leading indicator to a lagging indicator, it’s straightforward to show great gains.

Note: a lagging indicator is the result of a leading indicator; lagging indicators are defects, NPS, revenue, market share, etc., because they are results that you can measure only after your customers’ experience.

You’ll discover the keys to higher and faster gains at lower costs in proving value in customer experience performance.

See how to skip many typical CX practices to save your time and money, and to generate faster and stronger impressive gains.

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What You Get

Option 1: Experts’ Metrics module with coaching.

• Video lessons (2-minute to 6-minute video clips and diagrams).
• Visuals and personal examples to absorb key points fast.
• Quizzes with a hint and correct answer explanation.
• Lifetime access (non-transferrable from you as original user).
• Walk The Talk Forum (Friends membership) to bring it to life in your company.

Option 2: Get all this in a Mastermind: a live personalized workshop to solve your specific situation.

• Tell Lynn in advance: your situation and goal.
• She prepares doc/xlsx templates and slides to teach you a new approach that generates faster and higher results.
• She includes key points from the Experts’ Guide.
• It’s like we’re at the whiteboard together.
• Keep your doc/xls templates to deploy your plan the same day!

Option 3: Show money value with 1 of these value dashboards:

• CX Turnaround Value
• Net Promoter Value
• Internal Engagement Value
• Customer Engagement Value
• CX Enhancement Value
• Insights Usage Rate Value
• CX Mistake-Proofing Value
• CX Indexes Value.

(see descriptions at https://ClearAction.com/growth/#money)

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Lynn led company-wide customer experience alignment for 2 global manufacturing firms across 15 years. Lynn was VoC Manager in Strategic Planning at Sonoco, and also in Corporate Quality at Applied Materials. Her roles there include Director of CX Improvement and Quality Metrics, Director of Marketing, and Head of Corporate Quality. She taught 24 semester courses at 4 universities, and she’s a Professional Certified Marketer, Certified Quality Manager, Certified Myers-Briggs Type Indicator Practitioner, and Certified Customer Experience Professional. Her MBA concentration was International Finance & Marketing, with courses including market modeling and multivariate analysis.

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“I learned more about customer experience management in the last 90 minutes than I’ve learned in the past year.”

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Market price:
$800 Dashboard + Mastermind $200
$600 Self-Paced Power Guide + Coaching $300
$700 Mini Workshop $350

Experts’ Metrics module with non-transferrable lifetime license (about 1.5 hours video lessons) and 1 hour coaching to apply it to your unique circumstances.

90-minute mini-workshop to show you the principles for higher and faster gains at lower costs, and then apply it to your unique circumstances. You keep the backgrounder and your detailed plan ready for use.