Financial Savvy for Experience Management
For customer experience (CX), employee experience (EX), partner experience (PX), and marketing roles.
Speak the language of executives and investors
Revenue comes from customers. So, CX is built-in to revenue and profit.
Customers fund your business, and investors reinforce customer funding.
Employees create the value your customers fund, and partners deliver it.
Do your experience management conversations and reports emphasize this?
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You will learn:
- Growth metrics formulas and hierarchy: what leads to what.
- Financial ratios affected by CX, EX, and PX (XM).
- Money dashboards for CX, EX, and PX gains.
- How XM impacts risks and rewards investors care about.
- How “XM annuities” multiply growth.
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Can be scheduled with 4+ attendees as a live remote (90-minute) class.
Self-Paced Online Class $125 per person
Live Remote 4-Person Class $250 per person
Live Remote 2-Person Class $500
Live Remote 1-Person Class $1000
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(For questions, or to arrange in-person workshop(s), send a note to Success@ ClearAction.com, or set up a 15-minute call.)
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Quick Guide:
Who Should Attend: Any managers of customer experience, employee experience, or partner experience in any B2B/B2C industry, nonprofit, or government agency worldwide.
Access: Online self-paced videos and quiz comes with ongoing complimentary Friends Membership to CX Value Multipliers Forum.
Duration: 90 minutes video lessons. Live remote class is 2 hours.
Attendees Keep: Lifetime access to self-paced resources you bought, licensed only to original individual participant.
Certificate: Participant certificate based on video lesson completion and 80%+ score on quiz.
Options: You can schedule (a) a live remote class at your convenience (starting from14:00 GMT onward until 02:00 GMT = 7am to 7pm US MST; we’re in US Mountain Standard time zone year-round = GMT -7) or (b) In-person class(es) or workshops by quote.
Send questions to Success@ ClearAction.com or book a discovery call.
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Lynn is a Certified Quality Manager, and Certified Customer Experience Professional, Certified Myers-Briggs Type Indicator Practitioner, California Certified Teacher, and Certified Professional Marketer. She has an Associate Degree in Psychology and BS and MBA in International Marketing and Finance. Lynn taught 24 university semester courses, and she is an award-winning past president of Silicon Valley American Marketing Association and served on the CXPA global Board of Directors. She led company-wide CXM in 2 fast-paced global manufacturers across 15 years, starting as Voice of Customer Manager in Strategic Planning, and rising to Head of Corporate Quality.
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Note: You can select local currency or DM to request your currency
