ClearAction

5 Ways to Make Marketing More Strategic

" As Marketing departments are taking a bigger role in customer experience management, a more holistic perspective will allow your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations are still grappling with. Everyone acknowledges that customer retention is more cost-effective than acquisition, [...]

  • Customer Experience Data Integration for 360-Degree View

    " You’ve probably heard of the blind men who touched part of an elephant and were adamant about their interpretations. Businesses are in the same predicament without customer data integration for a panoramic viewpoint. In my interview with Swati Saxena, Customer Intelligence Manager at Hewlett-Packard, she outlined some of the benefits of integrating customer data: Better [...]

  • Customer Experience Social Media Conversations

    " Social media contains a wealth of information about the customer experience, and savvy managers are paying attention. In my interview with Sean McDonald, former director of Dell’s online community, he points out that the social Web is full of customer comments, and engaging customers in conversations enables opportunities for: Building brand reputation: turn negative sentiment [...]

  • Customer Experience Data: Untapped Gold Mines

    " “More companies are getting to the point of putting the customer at the central part of their data collection systems, and managing from outside-in. That’s when you know you’re working to optimize customer experience.” This theme emerged in my recent online interview with Theresa Kushner, Director of Strategic Marketing Customer Intelligence at Cisco Systems. Theresa [...]

  • Customer Experience Data Integration for 360-Degree View

    " You’ve probably heard of the blind men who touched part of an elephant and were adamant about their interpretations. Businesses are in the same predicament without customer data integration for a panoramic viewpoint. In my interview with Swati Saxena, Customer Intelligence Manager at Hewlett-Packard, she outlined some of the benefits of integrating customer data: Better [...]

  • Customer Experience Data: Untapped Gold Mines

    " “More companies are getting to the point of putting the customer at the central part of their data collection systems, and managing from outside-in. That’s when you know you’re working to optimize customer experience.” This theme emerged in my recent online interview with Theresa Kushner, Director of Strategic Marketing Customer Intelligence at Cisco Systems. Theresa [...]

  • Customer Experience Social Media Conversations

    " Social media contains a wealth of information about the customer experience, and savvy managers are paying attention. In my interview with Sean McDonald, former director of Dell’s online community, he points out that the social Web is full of customer comments, and engaging customers in conversations enables opportunities for: Building brand reputation: turn negative sentiment [...]