ClearAction

Customer Experience Innovation Creates Mutual Value

" Value creation makes the world go 'round. It stimulates revenue, engagement, and productivity. Value is the secret to customer experience excellence, and that's why value is secret to sustainable growth. But beware: sometimes value is created selfishly, for the benefit of one party at the expense of the other. (Example: fees and fines for what [...]

  • Creativity for Customer Experience Improvement

    " Open your mind to new ideas for improving customer experience. It’s a fast-paced highly competitive world, so continual improvement — and occasional breakthroughs — are imperatives for consistently delivering superior customer experience. Every person has creative capability. “There’s this common perception among managers that some people are creative, and most aren’t. That’s just not true,” [...]

  • New Rules of the Game for Successful Innovation

    " A new understanding of innovation success factors is making traditional logic obsolete. Successful innovation has less to do with the best investment, technology, research and designers, according to Booz Allen Hamilton: “Unless their R&D efforts are driven by a thorough understanding of what their customers want, their performance may well fall short — at least [...]

  • Creativity for Customer Experience Improvement

    " Open your mind to new ideas for improving customer experience. It’s a fast-paced highly competitive world, so continual improvement — and occasional breakthroughs — are imperatives for consistently delivering superior customer experience. Every person has creative capability. “There’s this common perception among managers that some people are creative, and most aren’t. That’s just not true,” [...]

  • New Rules of the Game for Successful Innovation

    " A new understanding of innovation success factors is making traditional logic obsolete. Successful innovation has less to do with the best investment, technology, research and designers, according to Booz Allen Hamilton: “Unless their R&D efforts are driven by a thorough understanding of what their customers want, their performance may well fall short — at least [...]