ClearAction

Customer-Centricity by Discerning Customer Satisfaction Outcomes vs. Enablers

" What’s the difference between the way customers volunteer feedback versus the way they’re requested to give feedback? One revolves around outcomes in the customer’s world, whereas the other revolves around customer satisfaction enablers in the company’s world. True customer-centricity requires primary focus and decision motivations be centered on the customer’s world, rather than the company’s. [...]

  • Talking to Your Customers: A Survival Strategy

    " By Guest Blogger, Jennifer Berkley, Founder & Owner of The Insight Advantage Talking to your customers is a key strategy to weathering bad times. It’s a great way to keep your finger on the pulse of how loyal your customers are and to increase their loyalty to you — a very critical factor in times [...]

  • Talking to Your Customers: A Survival Strategy

    " By Guest Blogger, Jennifer Berkley, Founder & Owner of The Insight Advantage Talking to your customers is a key strategy to weathering bad times. It’s a great way to keep your finger on the pulse of how loyal your customers are and to increase their loyalty to you — a very critical factor in times [...]