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Membership in CX Value Multipliers Forum

Multiply value of every growth metric

For customer, partner, and employee experience managers.

Friends, Bronze, Silver, or Gold Membership in CX Value Multipliers Forum
Annual or monthly payments for your annual membership

Unless CX/EX practices shape customer-centered management of your enterprise, then you’re leaving loads of money on the table: missed growth opportunities flying out the window and squandered budget going down the drain. This is because most “CX practices” for CS and marketing are making up for mis-steps by non-customer-centered management: putting bandages on dysfunction.

So, when you use 6 A’s pro tips, you inspire managers of all kinds to do their part in stopping bad CX costs and generating higher value to customers. This makes all marketing, sales, and CS more effective and efficient: multiplies all growth metrics.

To do this, master the 6 A’s of multiplying CX value. You learn the caveats, success factors, and incremental maturity via 5-minute guides, peer discussions, and interactive events in CX Value Multipliers Forum.

CX Value Multipliers Forum multiplies profit and revenue growth

How you run your business “is” the employee experience.
Your customers’ experience “is” how you run your business.
Cut corners, and it hurts customers, which hurts your costs, which hurts your opportunities to grow.
Sync everyone’s decisions to customers’ aims, and it saves costs, and grows your profit and revenue.

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Designed by Lynn Hunsaker, who led company-wide customer experience alignment for 2 global manufacturing firms across 15 years. Lynn was VoC Manager in Strategic Planning at Sonoco, and also in Corporate Quality at Applied Materials. Her roles there include Director of CX Improvement and Quality Metrics, Director of Marketing, and Head of Corporate Quality. She taught 24 semester courses at 4 universities, and she’s a Professional Certified Marketer, Certified Quality Manager, Certified Myers-Briggs Type Indicator Practitioner, and Certified Customer Experience Professional.

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6 A’s Success Factors to Multiply Growth

1-Ask: translate customer comments to what’s motivational to each manager type.

2-Absorb: help managers stand in customers’ shoes.

3-Adopt: inspire managers with personal motivation to stop customers’ pain.

4-Apply: guide managers to create their action plan to stop root causes.

5-Account: maintain accountability for full deployment of action plans.

6-Applaud: reinforce progress.

These 6 A’s get managers of all types in-sync!
When managers don’t know how they affect customers, you’re on a hamster wheel of bandages on dysfunction.
When you guide managers in syncing to customers, you’re multiplying growth opportunities.
Master this by applying 5-minute guides from CX Value Multipliers Forum.

Membership includes:

5-Minute Guides and discussions for 6 A’s to multiply value of experience management.
- 6 A’s: Ask >> Absorb >> Adopt >> Apply >> Account >> Applaud.
  - Friends Membership can access only the 1st A (“Ask”) Guides and Discussions.
- Guides: how-to, stories, audio clips, video clips, assessments, checklists, etc.
- Discussions: Q&A, examples, celebrations, small groups, 1-on-1, and more.
- Challenge Series of 5-minute guides for easy application in your work (Silver and Gold only).
- Opportunity to publish your own 5-minute guides (Bronze, Silver, or Gold only).

“I can save weeks of work I thought was needed, and impress my executives with greater results faster with the method I learned today.”

Member-only events: community calls, webcast conversations, hackathons, etc.

The CX Value Multipliers Newsletter:
- Weekly edition is free to all members.
- Premium weekly money value calculator (for Bronze, Silver and Gold only).
- $50 value.

2 hours Coaching per year (Silver and Gold only).
- Solve a challenge you’re facing with stronger, faster results.
- $600 value.

“I really appreciate the way you have integrated project management, change management and customer experience management in a short time. It has been a fantastic experience.”

OR 1 Fireside Chat per year (Silvr or Gold only).
- Discussion, interview, or Q&A session with Lynn Hunsaker.
- For your team, company, partners, or customers.
- About customer experience (CX), employee experience (EX), and partner experience (PX).
- For celebrations (CX Day, etc.), offsites, development, clips for workshops, intranet, etc.
- $600 value.

“At the end of this session, there is genuine excitement among our core people for driving service excellence standards.”

1 Customer-Centric Growth Accelerator per year (Gold only).
- Online portal for your organization.
- 7 keys to customer-centric growth: pro tips.
- Assess quarterly or semi-annually or monthly.
- Select your progress roadmap for 7 keys.
- Embed progress in your culture: organizational learning.
- Apply to customer experience (CX), employee experience (EX), and partner experience (PX).
- $600 value.
1 Self-paced module each quarter for each team member enrolled in CX Value Multipliers Forum: (1) Intended Outcomes, (2) Trust & Partnering, (3) Rise Above Assumptions, (4) Questions to Motivate, (5) Listen to Illuminate, (6) Communicate Remotely, (7) CX Financial Savvy, (8) CX Lite Lean/Six Sigma, (9) Stakeholder Motivation — or CX+EX+PX Enthusiast, Expert, CCXP level — (10) Metrics, (11) Insights, (12) Design, (13) Culture, or (14) Strategy.
- For Bronze, Silver, or Gold only.
- Gold membership gives 1 module quarterly to each colleague.
- Keep access as long as your Bronze, Silver, or Gold membership is active.
- $500 value.