Customer Experience Strategy Blog
Customer experience strategy starts with WHY your brand is chosen by customers, partners, employees and investors.
Embed this WHY into how you run the business. This is customer alignment strategy: the foundation for lowest costs and highest gains in all engagement strategies.
You can replace “customer” with “partners” or “employees” universally for CX, PX, or EX in these articles. They’re universal to businesses, governments, and non-profits.
