For CX, EX and PX leaders who drive company change

Drive urgent action on customer experience gaps

A skill-building community to stop costly silos that rob revenue and profit.

Build your capabilities in company-wide alignment to customers (CX), employees (EX), and partners (PX), to multiply growth.

$20 a month or $200 a year.
Log in when you join. Unsubscribe anytime.

CX Value Multipliers Forum is a skill building community to drive urgent action on customer experience gaps

The same customer issues keep coming back

Your CX work is good.
The managers who cause the issues just can’t see it yet.

None of those managers ever meets a customer:

  • A policy gets written in Finance.
  • A process changes in Operations.
  • A product ships without a customer check-in.

They never see the pebble they just put in a customer’s shoe.

They assume they’re doing an awesome job.
In reality, they’re raising costs and robbing growth.
They’re flying blind.

Only you can turn this around.

“Why does this issue keep coming back?”
“Leadership still sees CX as a cost.”
“I keep re-explaining what we do.”
“Our recommendations got shelved again.”

Customer management alone can’t stop it

  • There’s an abundance of customer management: acquire and retain, journeys, recommendations, automation.
  • There’s a shortage of customer-centered running of the whole enterprise: align and embed CX DNA.

That gap is the real friction to remove.

  • The issues start upstream, in products, policies, processes and plans.
  • So the fix has to start there too, with every role seeing how its own decisions land on customers.

Customers pay everyone’s salary.
Your Experience job is helping every role stop the Experience issues it causes:
CX alignment.

CX alignment multiplies value

O.C. Tanner Institute, LSA Global, and SHRM Executive Network reports show 158% greater revenue, 700% more engagement, and 72% higher profit with operational alignment to customers and employees.

6 Keys to CX Alignment

It’s easier than you imagined.
These 6 A’s engage managers of all types in championing their own CX alignment.
You’ll master these 6 A’s in the CX Value Multipliers Forum.

6 A's success factors for CX alignment that multiplies value: Ask, Absorb, Adopt, Apply, Account, Applaud.
Friends Access opens the first A: Ask. And, all 6 A’s are opened by Bronze, Silver and Gold membership.

5 minutes a day, then use it that day

Here’s how the Forum fits into a busy week, in three steps.

1
Join and log in
Pick your level and get your log-in details by email right after you join. Add your photo and say hello to the group.
2
Read a 5-minute guide
How-to guides, stories, audio, video, checklists and assessments. Each one fits over your morning coffee.
3
Apply it and compare notes
Use it on the job this week, then talk it through with peers in the discussion for that A.
No travel, no long course, no consultant, no guessing, no waiting. Yes: culture transformation.

Who is behind this

Who built the Forum, and what came before it.

Lynn Hunsaker

I’m Lynn Hunsaker. I led company-wide CX alignment for 2 global manufacturers across 15 years: Voice of Customer Manager in Strategic Planning at Sonoco, then Voice of Customer Manager, Director of CX Improvement and Quality Metrics, Director of Marketing, and Head of Corporate Quality and Customer Experience at Applied Materials.

When I led company-wide CX alignment, every product line, every account team and every functional area solved the root causes of the top 2 customer gaps they caused, every year. My team didn’t fix the journeys ourselves. We helped every role do it, with stakeholder motivation, facilitation and financial savvy.

Very few CX professionals get to see that work from the inside. I built the Forum so you can learn it 5 minutes at a time, use it the same week, and talk it through with peers who are leading the same kind of change.

Today I run ClearAction Continuum, where I help CX, EX and PX leaders get every role in sync with customers. If you want to talk first, book a discovery call.

What you get as a member

Six things open up the day you join.

5-minute guides
Unique advice in a variety of formats.
Peer discussions
Enrich your skills with real examples, questions, answers, wins.
Interactive events
Community calls, webcast conversations and hackathons.
Newsletter and templates
Get bi-weekly fresh ideas (and Bronze+: how-to templates).
Points and badges
Earn points for what you read and do, and trade them for perks.
Earn privileges
Moderator, panelist, case study, or publish a 5-minute guide you create.
CX Value Multipliers Forum shows you how to drive urgent CX action by all managers to multiply growth.

Pick your membership

Every level includes the guides, discussions, events and newsletter.
Pay yearly and get 2 months free.

Yearly extras on top of the 6 A's: Bronze $550, Silver $1,750 and Gold $6,950
Start here
Bronze Membership

Pick this if you want all 6 A’s for yourself, plus $550 a year in extras.

✓  All 6 A’s guides and peer discussions
✓  Biweekly or weekly templates
✓  1 self-paced module every quarter
$20
a month, or $200 a year
Join Bronze
Log in right after you join.
Silver Membership
Pick this if you want everything in Bronze, plus the Challenge Series and 2 hours of coaching or 1 Fireside Chat a year. Or $500 a year.
$50/mo
Join Silver
Gold Membership, up to 5 colleagues
Pick this for your team: everything in Silver, plus 1 standard CX Playbook a year and a module per person each quarter. Or $2,000 a year.
$200/mo
Join Gold
Friends Access
Pick this to try it first: one payment opens the first A, Ask.
$5
Start with Friends

Unsubscribe anytime. Introductory pricing may change in 2027.
Bringing 25 or more people? Volume pricing starts at $875 a month plus $35 per additional person. Further savings for more people in your membership: email us to set it up.

Questions people ask me

If yours isn’t here, email us.

I’m already busy. How much time does this take?

Each guide takes 5 minutes, so you can learn and use something new over your morning coffee.

I’m not in a big corporate CX role. Is this for me?

Yes. It’s for any manager of customer, employee or partner experience, at any level, in B2B, B2C, nonprofit or government, anywhere in the world.

I’m already certified in CX. Will I learn anything new?

Yes. The guides come from leading company-wide CX alignment inside global manufacturers, so they focus on getting every role to act, beyond touchpoints and metrics.

How do I get in after I join?

You get your log-in details right after you join, with no waiting.

Can I cancel?

Yes. Unsubscribe anytime.

Can I bring my team?

Yes. Gold covers up to 5 colleagues. For 25 or more people, volume pricing starts at $875 a month plus $35 per additional person. Email us to set it up.

Get every manager in sync with customers.

Start multiplying your value by driving urgent action.