I’m honored to be one of four expert panelists kicking off B2B Marketing Week today at a Focus.com Roundtable Online Event: How to Set Up an Effective Marketing Organization.
As a marketing organization, you know you want to leverage the latest strategies in lead nurturing, content marketing, and lead management. The question the top experts in Marketing Operations are going to answer in this roundtable is: How do you set up the process, operations, and technologies for modern marketing success?
- Ideas for setting up your marketing organization
- What the processes and organizational structures to support marketing automation and other technologies
- Main organizational reasons marketing initiatives fail and how to avoid them
When: Monday July 11, 2011 1 – 1:45 p.m. PT
by Gary M. Katz, Chairman & Chief Strategy Officer at Marketing Operations Partners