Who you plan for in your listening approach determines:
— Strategic value
— Buy-in and engagement
— Credibility and actionability
— High-value experiences for all

 

 

Video 1 — Segmentation: represent people as they exist in the market. (4 minutes)

Video 2 — Jobs-To-Be-Done: focus on what they’re aiming for. (3.5 minutes)

Video 3 — Stakeholders: plan for actionability. (1.25 minutes) + Quiz

 

 

Power Guide: series of short video lessons (2-6 minutes) with pro tips for leapfrogging norms to excel and multiply value. Multiple-choice quiz and quick exercises help you apply it right away.

You get lifetime access for ongoing reference as your career evolves.

Peer conversations, 5-minute guides, and member events in CX Value Multipliers Forum drive ongoing momentum in your career. Friends Membership is included with your Power Guide.

 

Click “Start” below, or click here to buy: $20

Lessons

Segmentation

Segmentation

Identify common characteristics for more accurate reports to managers.
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Jobs To Be Done

Jobs To Be Done

Simplify focus, action, and growth by aiming for customers' goals.
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Stakeholders

Stakeholders

Stakeholders of VoC are all internal managers and of course customers: design for their ROI.
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VoC: Who Quiz

VoC: Who Quiz

Test your understanding of who to prepare for in your insights approach.
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Goal Progress
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